Skip to content
ATDbbeta
Brief
Paramount Skydance

Paramount Skydance

Streaming & Broadcast Media paramount.com

Paramount delivers advertisers unparalleled access to premium, brand-safe video inventory across broadcast, cable, and streaming platforms, powered by first-party audience data and advanced targeting capabilities at massive scale.

Last updated Jun 1, 2026 by ATDb automated enrichment · Connections updated Jun 10, 2026

In the news
Founded
2019
HQ
New York, New York, United States
Connections
22

At a glance

Employees
10001+
Revenue
$28B-$30B annually
Stock
PARA
9integrations2competitors2corporate family2partners1acquisitions
Connected TV PlatformVideo Advertising PlatformProgrammatic Platform

About

One of the largest US media companies by reach, competing directly with Disney, NBCUniversal, and Warner Bros. Discovery for premium video advertising budgets across linear and streaming platforms.

Paramount Skydance Corporation is a U.S. media and entertainment company formed by the August 2025 merger of Skydance Media and Paramount Global (formerly ViacomCBS, est. 2019). Led by chairman & CEO David Ellison and traded on Nasdaq as PSKY, it owns Paramount Pictures, CBS, Paramount+, Pluto TV and Showtime.

Business model

Media Conglomerate / Advertising

Target market

Enterprise

What they offer

  • Paramount+

    Direct-to-consumer streaming service offering ad-supported and ad-free subscription tiers with live sports, news, and original content

  • Paramount Advertising

    Cross-platform advanced advertising division offering data-driven, addressable, and programmatic ad solutions across Paramount's full portfolio

  • EyeQ

    Paramount's unified streaming advertising platform aggregating premium video inventory across Paramount+, Pluto TV, and other owned-and-operated properties

  • Pluto TV

    Free ad-supported streaming TV (FAST) service with hundreds of channels, providing significant ad inventory at scale

  • CBS Television Network

    Broadcast network reaching over 100 million viewers, offering premium linear advertising including NFL, primetime dramas, and live events

  • Paramount Audience Network

    Addressable advertising solution enabling audience-based buying across linear and digital inventory using first-party data

  • Paramount Pictures

    Major film studio producing theatrical and streaming content that drives audience engagement and advertising value

Key features

First-party audience data from Paramount+ and CBS viewers for precise ad targetingCross-platform campaign management spanning linear TV, streaming, and digitalAddressable and programmatic advertising capabilitiesPremium live sports inventory including NFL, UEFA Champions League, and March MadnessBrand safety across owned-and-operated premium content environmentsUnified streaming ad platform via EyeQ aggregating multiple streaming propertiesAdvanced measurement and attribution tools for advertisersFree ad-supported streaming inventory through Pluto TV

Use cases

National brand advertisers seeking premium video reach across linear and streamingAddressable TV campaigns targeting specific audience segments using first-party dataProgrammatic video buying across streaming inventory via EyeQLive sports sponsorships and integrations on CBS and Paramount+Multicultural marketing via BET and other targeted network brandsDirect-to-consumer brands seeking streaming-native ad formats on Paramount+Cross-platform reach and frequency management for large media buys

Customer segments

National brand advertisersMedia agencies and holding companiesDirect-to-consumer brandsAutomotive advertisersPharmaceutical and healthcare advertisersRetail and CPG brandsFinancial services advertisersEntertainment and streaming competitors seeking cross-promotion

Tech & specs

Technology stack

Proprietary first-party data platformEyeQ unified streaming ad platformProgrammatic advertising infrastructureAddressable TV technologyCloud-based content delivery networksAudience segmentation and identity resolution toolsReal-time bidding (RTB) integrationsAdvanced measurement and attribution systems

Security & compliance

GDPRCCPACOPPAFTC compliance

Deployment

Cloud

API

Limited

Corporate history
  • 2019Founded
Connection details
View Paramount Skydance’s full portfolio (2) See integrations with Paramount Skydance (9) See acquisitions by Paramount Skydance (1)

Explore further

4 views
On the AtlasConnected TVRecent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around Paramount Skydance