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Paramount Skydance

Paramount Skydance

Streaming, Broadcast & Connected TV AdvertisingPublisherparamount.com

Paramount Skydance delivers premium video content and advertising inventory across broadcast, cable, streaming, and free ad-supported TV, giving advertisers and audiences a unified portfolio of iconic brands and IP at massive scale.

Last updated Jul 25, 2026 by ATDb automated enrichment · Connections updated Jul 27, 2026

In the news
Founded
2025
HQ
New York, New York, United States
Connections
27

At a glance

Employees
10001+
Revenue
$28B-$30B
Stock
PSKY
9integrations1competitors5corporate family2partners1acquisitions
Connected TV PlatformVideo Advertising PlatformProgrammatic Platform

About

One of the largest U.S. media conglomerates, operating a major broadcast network (CBS), a leading AVOD/FAST platform (Pluto TV), and a subscription streaming service (Paramount+), competing directly with Netflix, Disney+, and NBCUniversal for viewers and advertising dollars.

Paramount Skydance Corporation is a U.S. media and entertainment company formed by the August 2025 merger of Skydance Media and Paramount Global (formerly ViacomCBS, est. 2019). Led by chairman & CEO David Ellison and traded on Nasdaq as PSKY, it owns Paramount Pictures, CBS, Paramount+, Pluto TV and Showtime.

Business model

Media & Entertainment Conglomerate

Target market

Enterprise

What they offer

  • Paramount+

    Subscription video-on-demand (SVOD) streaming service offering original series, movies, live sports, and CBS content.

  • Pluto TV

    Free ad-supported streaming TV (FAST) platform with hundreds of live linear channels and on-demand content, generating significant advertising revenue.

  • CBS

    Major U.S. broadcast television network reaching over 100 million viewers weekly with news, sports, and entertainment programming.

  • Showtime/Paramount+ with Showtime

    Premium cable and streaming network known for prestige original programming, available as a standalone or bundled service.

  • Paramount Pictures

    Storied Hollywood film studio producing and distributing major theatrical releases and supplying content to the streaming portfolio.

  • EyeQ (Paramount Advertising)

    Unified streaming advertising platform aggregating inventory across Paramount+, Pluto TV, CBS, and other owned properties for advertisers.

  • CBS News Streaming

    24/7 free ad-supported streaming news network delivering live news coverage.

  • BET+

    Subscription streaming service focused on Black culture, entertainment, and original programming.

Key features

Massive cross-platform reach spanning broadcast, cable, SVOD, and FASTEyeQ unified advertising platform for streaming inventoryPluto TV FAST platform with 80M+ monthly active users globallyLive sports rights including NFL on CBS and UEFA Champions LeagueDeep content library from Paramount Pictures, MTV, Nickelodeon, and BETFirst-party audience data across owned streaming platformsAdvanced audience targeting and programmatic advertising capabilities

Use cases

National brand advertising across broadcast and streamingProgrammatic CTV and streaming video advertising via Pluto TV and Paramount+Targeted audience campaigns using first-party streaming dataSponsorship and branded content integrations within CBS and Paramount+ originalsLive event and sports advertising during NFL and NCAA broadcastsDirect-to-consumer subscription marketing for Paramount+ and Showtime

Customer segments

National and multinational brand advertisersMedia agencies and holding companiesProgrammatic and performance advertisersStreaming subscribers (B2C)Content licensing partners and distributorsSports rights partners and leagues

Tech & specs

Technology stack

EyeQ unified streaming ad platformPluto TV FAST delivery infrastructureParamount+ streaming platform (cloud-based)Programmatic advertising (DSP/SSP integrations)First-party data and identity resolutionDynamic ad insertion (DAI)Audience measurement and attribution tools

Security & compliance

GDPRCCPACOPPA

Deployment

Cloud

API

Limited

Explore further

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