Paramount Skydance offers advertisers premium, brand-safe inventory across linear TV, CTV, and FAST platforms at massive scale, backed by first-party audience data from CBS, Paramount+, and Pluto TV.
Last updated Aug 25, 2026 by ATDb automated enrichment · Connections updated Sep 14, 2026
One of the largest U.S. media conglomerates, with significant CTV and FAST advertising inventory through Pluto TV and Paramount+, competing directly with NBCUniversal, Warner Bros. Discovery, and Disney.
Paramount Skydance Corporation is a U.S. media and entertainment company formed by the August 2025 merger of Skydance Media and Paramount Global (formerly ViacomCBS, est. 2019). Led by chairman & CEO David Ellison and traded on Nasdaq as PSKY, it owns Paramount Pictures, CBS, Paramount+, Pluto TV and Showtime.
Business model
Media & Entertainment / Advertising
Target market
Enterprise
What they offer
Pluto TV
Free ad-supported streaming television (FAST) platform with hundreds of channels, one of the largest FAST services in the U.S., offering significant CTV advertising inventory.
Paramount+
Subscription video-on-demand (SVOD) streaming service offering originals, live CBS, Showtime content, and sports, with an ad-supported tier providing premium streaming ad inventory.
CBS
Major U.S. broadcast television network reaching over 100 million households, offering premium linear TV advertising at scale.
Showtime
Premium cable and streaming network now integrated with Paramount+, offering prestige content and advertising opportunities on its ad-supported tiers.
Paramount Pictures
Storied Hollywood film studio producing and distributing major theatrical releases, providing content for the broader Paramount Skydance ecosystem.
EyeQ
Paramount's advanced advertising platform unifying streaming inventory across Paramount+, Pluto TV, and other digital properties for targeted, data-driven ad buying.
BET
Cable network targeting African American audiences, offering advertisers access to a highly engaged demographic across linear and digital platforms.
MTV / Nickelodeon / Comedy Central
Portfolio of cable entertainment networks offering advertisers access to youth, family, and comedy-oriented audience segments.
Key features
Unified CTV and streaming ad inventory via EyeQ platformFree ad-supported streaming (FAST) at scale via Pluto TVFirst-party audience data from Paramount+ and CBS digital propertiesProgrammatic and direct advertising across linear, CTV, and digitalAdvanced audience targeting using CBS and streaming viewership dataCross-platform reach spanning broadcast, cable, streaming, and FASTLive sports and news advertising inventory (CBS Sports, NFL, NCAA)Ad-supported tier on Paramount+ for premium streaming ad placements
Use cases
Brand awareness campaigns across linear TV and CTV at scaleTargeted CTV advertising using first-party streaming audience dataFAST channel advertising on Pluto TV for cost-efficient reachLive sports sponsorships and advertising on CBS SportsProgrammatic CTV buying via EyeQ and third-party DSPsMulticultural audience advertising via BET and other targeted networksYouth and family audience targeting via Nickelodeon and MTVDirect response advertising on ad-supported Paramount+ tier
Customer segments
National brand advertisersMedia agencies and holding companiesProgrammatic buyers and DSPsDirect response advertisersAutomotive advertisersCPG and retail brandsPharmaceutical advertisersEntertainment and streaming advertisers
Tech & specs
Technology stack
EyeQ unified advertising platformProgrammatic CTV infrastructureFirst-party data management and audience segmentationServer-side ad insertion (SSAI) for streamingAutomated content recognition (ACR) data partnershipsCloud-based streaming delivery infrastructure
Security & compliance
CCPAGDPRCOPPA (children's content compliance via Nickelodeon)