Innovid

Leading independent CTV and video advertising platform with significant market share in ad serving and measurement

Innovid is a leading independent connected TV (CTV) and video advertising platform that provides comprehensive solutions for creating, delivering, measuring, and optimizing video advertising campaigns across all screens and devices. The company serves major brands, agencies, and media companies with its technology platform that enables personalized, interactive, and measurable video advertising experiences. Innovid went public in 2021 through a SPAC merger and has established itself as a critical infrastructure provider in the evolving CTV advertising ecosystem. The platform offers end-to-end capabilities including creative personalization, ad serving, measurement, and analytics for video advertising campaigns. Innovid's technology supports dynamic creative optimization (DCO), interactive video ads, and comprehensive attribution and measurement solutions. The company has positioned itself as a neutral, independent platform that works across multiple publishers, platforms, and devices, making it a preferred choice for advertisers seeking unified video advertising solutions in an increasingly fragmented media landscape.