Innovid

Leading independent CTV ad serving and measurement platform, positioned as a neutral infrastructure provider trusted by major advertisers and agencies

Innovid is a leading independent connected TV (CTV) and omni-channel video advertising platform, providing advertisers, agencies, and publishers with tools to create, deliver, and measure personalized video campaigns at scale. Founded in 2007, the company has grown to become a significant player in the CTV advertising ecosystem, offering a full-stack solution that spans creative personalization, ad serving, and measurement. Until early 2025, its independence from major media conglomerates was a key differentiator. Mediaocean completed its acquisition of Innovid on February 13, 2025 for approximately $500M enterprise value; Innovid now operates alongside Flashtalking under the Mediaocean umbrella. The platform's core capabilities include dynamic creative optimization (DCO) for CTV and video, omni-channel ad serving across CTV, mobile, desktop, and OTT environments, and advanced measurement solutions that provide cross-platform attribution and audience insights. Innovid's measurement product, bolstered by its acquisition of TVSquared in 2022, enables advertisers to understand the true reach and impact of their TV advertising investments across linear and streaming. This combination of delivery and measurement makes Innovid a comprehensive solution for modern TV advertisers. Innovid went public via SPAC merger in late 2021 and trades on the NYSE. The company serves many of the world's largest advertisers and works with major streaming platforms and publishers. As CTV advertising continues to grow rapidly, Innovid (now a subsidiary of Mediaocean since February 13, 2025) continues to position itself as a trusted alternative to walled-garden solutions, offering transparency and interoperability across the fragmented streaming landscape.