Innovid

A leading CTV and video ad platform now integrated into Mediaocean's omnichannel advertising infrastructure following its 2025 acquisition.

Innovid is a leading independent omnichannel ad tech platform that empowers marketers to create, deliver, measure, and optimize ad-supported experiences.¹ Following its 2025 merger with Flashtalking, Innovid operates as part of Mediaocean, offering a transparent and scalable alternative to big-tech walled gardens across CTV, digital, linear, and social channels, with ties into the industry's core ad infrastructure for omnichannel planning, buying, and billing.¹ The company provides independent ad serving technology for CTV, digital video, display, social, and audio advertising, with an ad server that supports cross-channel campaign management and measurement, including formatting creative assets for different publisher requirements and monitoring delivery and performance data.² Built on Innovid's omnichannel ad serving foundation, its AI platform NIVO serves as an intelligence layer bridging tools, teams, and workflows, expanding the agentic AI footprint established with Orchestrator™, with specialized agents executing across creative, delivery, measurement, and optimization.³ Innovid was founded in 2007 and, as part of Mediaocean, is integrated into the industry's core ad infrastructure for omnichannel planning, buying, and billing.¹ Source 1: innovid.com — About Us Source 2: wikipedia.org — Innovid Source 3: innovid.com — Mediaocean Introduces NIVO AI with Innovid Agents ...