Innovid

A leading CTV and video ad platform now integrated into Mediaocean's omnichannel advertising infrastructure following its 2025 acquisition.

Acquired by Mediaocean on February 13, 2025 for approximately $500 million in enterprise value, Innovid is a connected TV (CTV) and omni-channel video advertising platform that now operates alongside Flashtalking under the Mediaocean umbrella. Founded in 2007, Innovid provides advertisers, agencies, and publishers with tools to create, deliver, and measure personalized video campaigns at scale, offering a full-stack solution spanning creative personalization, ad serving, and measurement across the CTV advertising ecosystem. The platform's core capabilities include dynamic creative optimization (DCO) for CTV and video, omni-channel ad serving across CTV, mobile, desktop, and OTT environments, and advanced measurement solutions that provide cross-platform attribution and audience insights. Innovid's measurement offering was significantly expanded through its acquisition of TVSquared in 2022, enabling advertisers to assess the reach and impact of their TV advertising investments across both linear and streaming environments. This combination of delivery and measurement positions Innovid as a comprehensive solution for modern TV advertisers. Innovid went public via SPAC merger in late 2021 and had traded on the NYSE prior to its acquisition. The company serves many of the world's largest advertisers and works with major streaming platforms and publishers. Now a subsidiary of Mediaocean, Innovid continues to emphasize transparency and interoperability across the fragmented streaming landscape, operating as part of a broader independent advertising technology group rather than as a standalone public company.