Tal Chalozin
Co-Founder and CTO at Innovid
Chalozin is known for building Innovid into the leading independent CTV ad serving and measurement platform, and for pioneering interactive video and dynamic creative optimization technologies that helped define modern connected TV advertising.
Last updated Jun 6, 2026 by the ATDb Editorial Team
Tal Chalozin is best known as the technical architect behind Innovid, one of the AdTech industry's most significant independent CTV ad serving and measurement platforms. As Co-Founder and CTO, he has spent nearly two decades building the infrastructure that enables major brands and agencies to deliver, personalize, and measure video advertising across connected TV and streaming environments. His work has been foundational to the industry's shift away from traditional linear TV toward data-driven, addressable digital video advertising. Chalozin co-founded Innovid in 2007 with a vision to transform how video advertising was delivered and experienced. Under his technical leadership, the company pioneered interactive video ad formats, dynamic creative optimization (DCO), and cross-platform CTV measurement — capabilities that became increasingly critical as streaming consumption exploded. Innovid went public on the NYSE in December 2021 under the ticker CTV, a milestone that validated the company's position as essential infrastructure for the modern TV advertising ecosystem. The company serves many of the world's largest advertisers and has built deep integrations across major streaming platforms and DSPs. Beyond his operator role, Chalozin is a recognized thought leader on the convergence of television and digital advertising. He is a frequent speaker at major industry conferences including CES, Cannes Lions, and IAB events, where he addresses topics ranging from CTV measurement standardization to the future of programmatic TV. His technical perspective has helped shape industry conversations around identity, attribution, and the evolving role of ad servers in a fragmented streaming landscape.
Co-Founder and CTO
Innovid (2007-present)
- B.Sc., Computer Science, Technion – Israel Institute of Technology
- Co-founded Innovid in 2007 and led its technology development through a NYSE IPO in December 2021 under ticker CTV
- Pioneered interactive and personalized video ad formats that became widely adopted across the digital video advertising industry
- Built Innovid into a platform serving many of the world's largest advertisers across CTV and digital video
- Helped establish CTV ad serving and measurement standards adopted broadly across the streaming ecosystem
- Contributor to industry trade publications including AdExchanger and Broadcasting & Cable on CTV trends