Shirley Smith
Shirley Smith serves as SVP Sales EMEA at Innovid, the independent connected TV advertising and measurement platform, where she leads revenue growth and commercial partnerships across the EMEA region. In this role she is responsible for expanding Innovid's footprint among broadcasters, agencies, and brand advertisers as streaming and CTV adoption accelerates across European and international markets. Smith brings substantial experience in digital video and streaming advertising sales to the role, having built relationships across the buy and sell sides of the media ecosystem. Her career has spanned senior sales and commercial leadership positions within the ad-tech and digital media sectors, giving her a strong grounding in programmatic, data-driven advertising, and the evolving connected TV landscape. At Innovid, she operates at the intersection of streaming technology and advertising effectiveness, helping clients leverage the platform's creative personalisation, delivery, and measurement capabilities to maximise the impact of their CTV campaigns across EMEA markets.
Last updated Oct 9, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Shirley Smith serves as SVP Sales EMEA at Innovid, the independent connected TV advertising and measurement platform, where she leads revenue growth and commercial partnerships across the EMEA region. In this role she is responsible for expanding Innovid's footprint among broadcasters, agencies, and brand advertisers as streaming and CTV adoption accelerates across European and international markets. Smith brings substantial experience in digital video and streaming advertising sales to the role, having built relationships across the buy and sell sides of the media ecosystem. Her career has spanned senior sales and commercial leadership positions within the ad-tech and digital media sectors, giving her a strong grounding in programmatic, data-driven advertising, and the evolving connected TV landscape. At Innovid, she operates at the intersection of streaming technology and advertising effectiveness, helping clients leverage the platform's creative personalisation, delivery, and measurement capabilities to maximise the impact of their CTV campaigns across EMEA markets.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Appointed SVP Sales EMEA at Innovid to lead regional commercial growth across connected TV and streaming
- Built and led senior sales teams across EMEA for major video ad-tech platforms