LG Electronics

#2 global TV manufacturer with a dominant smart TV platform (webOS) and a growing CTV advertising business via LG Ad Solutions

LG Electronics is a South Korean multinational consumer electronics and home appliance conglomerate headquartered in Seoul. Founded in 1958 (as GoldStar), it is one of the world's largest electronics manufacturers, producing televisions, home appliances, mobile devices, and B2B solutions. LG holds the #2 position globally in TV market share, with an installed base exceeding 120 million smart TVs worldwide running its webOS operating system. In the AdTech ecosystem, LG Electronics is significant primarily as the parent company of LG Ad Solutions, its dedicated advertising technology arm. LG Ad Solutions was substantially formed and accelerated through the 2021 acquisition of Alphonso, a TV data and analytics company. This move positioned LG as a major player in the Connected TV (CTV) and Advanced TV advertising space, enabling advertisers to reach audiences across LG's massive global smart TV footprint using ACR (Automatic Content Recognition) data. LG Electronics trades on the Korea Stock Exchange (KRX) and generates revenues exceeding $60 billion annually across its diversified business units including Home Entertainment, Home Appliance & Air Solution, Vehicle Component Solutions, and Business Solutions. Its webOS platform, originally acquired from HP in 2013, has become a key strategic asset enabling both a smart TV ecosystem and a growing advertising and content monetization business.