Samsung Electronics Co., Ltd.

Leading smart TV advertising platform with the largest global ACR dataset from Samsung Smart TV devices, competing at the top tier of the CTV advertising market alongside Roku and Amazon

Samsung Electronics Co., Ltd. is a South Korean multinational conglomerate and one of the world's largest technology companies, manufacturing consumer electronics, semiconductors, and home appliances. Its advertising division, Samsung Ads, operates as a premium connected-TV (CTV) and cross-screen advertising platform built on Automatic Content Recognition (ACR) technology embedded in Samsung Smart TVs. With an installed base of over 500 million Samsung Smart TVs globally, Samsung Ads has access to one of the largest first-party TV viewership datasets in the world, enabling advertisers to understand what audiences are watching — including linear TV, streaming, and gaming — and reach them with precision. Samsung Ads offers a full-stack advertising solution encompassing demand-side platform (DSP) capabilities, data and measurement tools, and direct inventory access through Samsung TV Plus, the company's free ad-supported streaming (FAST) service. Advertisers can activate audiences based on real viewing behavior, not just demographics, and measure campaign effectiveness across screens. The platform supports programmatic buying, direct deals, and audience extension beyond the Samsung ecosystem. In the AdTech ecosystem, Samsung Ads occupies a uniquely powerful position as both a device manufacturer and media owner, giving it unparalleled insight into TV consumption habits without relying on third-party data. It competes directly with Roku, Amazon, and LG Ads Solutions in the smart TV advertising space, while also rivaling traditional TV networks and streaming platforms for CTV ad budgets. Samsung Ads operates offices in the United States, United Kingdom, Germany, France, Australia, and other major markets, serving global brands and agencies seeking premium CTV inventory and audience intelligence.