Samsung TV Plus

One of the largest FAST platforms globally, uniquely integrated with Samsung's smart TV hardware ecosystem and first-party ACR data

Samsung TV Plus is a free, ad-supported streaming television (FAST) service operated by Samsung Electronics, launched in 2015. It offers hundreds of live linear channels and on-demand content spanning news, sports, entertainment, lifestyle, and more — all without requiring a subscription or login. Available natively on Samsung Smart TVs, as well as on mobile devices via iOS and Android apps, the platform reaches tens of millions of viewers worldwide across North America, Europe, Asia, and Latin America. In the AdTech ecosystem, Samsung TV Plus is a significant player in the connected TV (CTV) and streaming advertising space. Advertisers can reach Samsung's massive installed base of smart TV users through targeted, data-driven ad placements. Samsung leverages its first-party ACR (Automatic Content Recognition) data from its smart TV OS to offer advertisers rich audience insights and targeting capabilities, making it a compelling alternative to traditional linear TV and subscription-based streaming platforms. Samsung TV Plus competes directly with other FAST services such as Pluto TV, Tubi, The Roku Channel, and Peacock's free tier, as well as with broader CTV advertising platforms. Its key differentiator is deep integration with Samsung's hardware ecosystem, giving it unparalleled reach into Samsung TV households and access to proprietary viewership data. The platform has expanded its content library through partnerships with major media companies and continues to grow its advertising revenue as the FAST market matures.