Samsung TV Plus

Leading device manufacturer-owned FAST service with global reach across 30+ countries

Samsung TV Plus is a free ad-supported streaming television (FAST) service launched by Samsung Electronics that provides access to hundreds of live linear channels and on-demand content without requiring a subscription or additional hardware. The service comes pre-installed on Samsung Smart TVs and is also available on select Samsung mobile devices and web browsers. Samsung TV Plus has become a significant player in the FAST ecosystem, competing with services like Pluto TV, Tubi, and Roku Channel. As part of Samsung's broader media and advertising strategy, TV Plus serves as both a value-add for Samsung device owners and a growing advertising platform. The service monetizes through video advertising, offering brands access to Samsung's large connected TV audience. Samsung TV Plus has expanded globally to over 30 countries and continues to add content partnerships and channels across news, sports, entertainment, and lifestyle categories. Within the AdTech ecosystem, Samsung TV Plus represents Samsung's vertical integration into content delivery and advertising, complementing Samsung Ads (the company's advertising platform). This positions Samsung to compete directly with other device manufacturers and streaming platforms in the lucrative connected TV advertising market.