Samsung TV Plus

One of the largest FAST platforms globally, uniquely integrated with Samsung's smart TV hardware ecosystem and first-party ACR data

Samsung TV Plus is a free, ad-supported streaming service built directly into Samsung Smart TVs, reaching 100 million monthly active users globally across 4,300-plus channels in 30 countries, with data drawn from 77 million active Smart TVs.¹ Its advertising platform, Samsung Ads, goes beyond selling in-stream ad inventory by leveraging automatic content recognition (ACR) data collected from tens of millions of Smart TVs, capturing viewing behavior across every input — linear TV, streaming apps, gaming consoles, and set-top boxes — giving advertisers targeting and measurement capabilities that extend well beyond content-only platforms.¹ Ad formats span standard pre-roll and mid-roll video, interactive GameBreaks that run during ad breaks, ShoppingBreaks that blend content with e-commerce, and an Immersive Carousel home screen format, with inventory accessible through direct deals with Samsung Ads, a self-serve demand-side platform with ACR-based audience controls, and programmatic channels via third-party SSP partners such as Magnite.¹ Measurement is built on the same ACR foundation, enabling attribution that connects TV ad exposure to offline and online conversions, as well as deduplicated reach and frequency reporting across both linear and streaming TV.¹ In Europe, Samsung Ads has deployed OneTrust's consent management platform across Samsung TV Plus to ensure compliance with GDPR and the IAB Transparency and Consent Framework, allowing advertisers to obtain and honor user privacy preferences within the service.² Source 1: adwave.com — Samsung TV Plus Advertising (2026) Source 2: onetrust.com — OneTrust Selected by Samsung Ads for CMP Rollout | Blog