MNTN

Leading self-service Connected TV advertising platform focused on performance marketing

MNTN (formerly SteelHouse) is a performance-driven Connected TV (CTV) advertising platform that enables brands and direct-to-consumer companies to run self-service television advertising campaigns. The company pioneered Performance TV, a new approach to television advertising that combines the targeting and measurement capabilities of digital advertising with the reach and impact of television. MNTN's platform allows advertisers to plan, launch, and optimize CTV campaigns with real-time reporting and attribution, making TV advertising accessible to performance marketers who previously relied primarily on digital channels. MNTN operates in the rapidly growing Connected TV advertising space, positioning itself as a leader in democratizing TV advertising for mid-market and enterprise brands. The platform provides automated campaign management, creative production tools, and sophisticated targeting capabilities across major streaming platforms and publishers. The company has established itself as a significant player in the convergence of traditional TV and digital advertising, serving thousands of brands with its self-service platform that emphasizes measurable performance outcomes rather than traditional brand awareness metrics.