MNTN

Leading self-serve performance TV advertising platform for CTV, positioned as the go-to solution for brands seeking measurable, direct-response television advertising

MNTN (Mountain) is a leading Connected TV (CTV) advertising technology company that has built a self-serve performance marketing platform specifically designed to make television advertising as measurable and accountable as search and social media. Founded in Los Angeles, MNTN's flagship product, Performance TV, allows advertisers to target specific audiences, serve ads on premium streaming networks, and directly attribute website visits, conversions, and revenue back to their TV campaigns. This positions MNTN as a disruptive force in the traditional TV advertising space, bridging the gap between brand-building and direct-response marketing. MNTN's platform integrates with major data providers and CRM systems, enabling sophisticated audience targeting based on first-party and third-party data. The company has built a curated inventory network of premium streaming publishers, ensuring brand-safe environments for advertisers. Its Creative-as-a-Subscription (CaaS) offering, MNTN Creative Works, further differentiates the company by providing advertisers with professional ad creative production as part of the subscription, lowering the barrier to entry for CTV advertising. MNTN has gained significant market recognition and momentum as CTV viewership has surged. The company counts thousands of brands across various verticals as customers and has attracted high-profile attention, including actor Ryan Reynolds joining as Chief Creative Officer. MNTN competes in the rapidly growing CTV/OTT advertising space against players like The Trade Desk, Roku OneView, and Amazon DSP, but differentiates itself through its performance-focused, self-serve model and bundled creative services.