Chief Innovation Officer at GroupM
Long-standing AdTech industry leader with standards body involvement and agency-side programmatic expertise, representing an important perspective in the ecosystem.
Last updated May 7, 2026 by jonholm
Cary Tilds is a senior technology and innovation executive who has led emerging technology initiatives at major media agencies, with a focus on programmatic, data strategy, and ad operations standards. She has been active in IAB committees and industry working groups shaping AdTech standards. Her work spans mobile advertising, viewability, and brand safety frameworks.