tvScientific

Performance-focused CTV advertising platform positioned as a purpose-built alternative to traditional DSPs for TV inventory

tvScientific is a Connected TV (CTV) advertising platform founded by veterans from companies like Hulu, TrueX, and Snap. The company positions itself as the first purpose-built performance advertising platform for CTV, allowing brands and agencies to plan, buy, measure, and optimize television advertising with the precision and accountability traditionally associated with digital performance marketing. Its platform enables advertisers to target audiences programmatically across streaming TV inventory and measure real business outcomes such as website visits, app installs, and purchases. tvScientific differentiates itself by focusing on performance-driven CTV advertising rather than purely brand awareness campaigns. The platform integrates with major data providers and measurement partners to offer closed-loop attribution, helping advertisers understand the direct impact of their CTV spend on conversions. This approach bridges the gap between traditional TV advertising and digital performance marketing, making CTV accessible and accountable for a broader range of advertisers including direct-to-consumer brands and performance marketers. The company has raised significant venture funding and competes in the rapidly growing CTV advertising market alongside players like The Trade Desk, Roku OneView, Amazon DSP, and Madhive. tvScientific targets brands and agencies looking to leverage the reach of television with the measurability of digital channels, and has built a self-serve platform that lowers the barrier to entry for performance advertisers who may not have traditionally invested in TV.