tvScientific is a connected TV (CTV) advertising platform purpose-built for performance marketers, making TV advertising accessible and measurable for brands and apps of all sizes.
Last updated Oct 11, 2026 by the ATDb Editorial Team · Connections updated Oct 21, 2026
Performance-focused CTV advertising platform acquired by Pinterest to power its CTV audience targeting capabilities
tvScientific is a connected TV (CTV) advertising platform purpose-built for performance marketers, making TV advertising accessible and measurable for brands and apps of all sizes. With over 15,000 unique targeting segments, the platform allows advertisers to reach audiences based on behaviors, interests, geography, and more.Source 1: builtfirst.com — tvScientific Platform
Business model
SaaS / Managed Service
Target market
SMB, Mid-Market, Enterprise
What they offer
CTV Advertising Platform
Self-serve and managed-service platform for buying and measuring connected TV advertising campaigns
Audience Targeting
Over 15,000 unique targeting segments based on behaviors, interests, geography, and more
Performance Measurement
Outcome-based attribution linking TV ad exposure to app installs, website visits, and purchases
Programmatic CTV Buying
Automated, data-driven purchasing of CTV inventory across streaming platforms
Key features
15,000+ unique audience targeting segmentsPerformance-based measurement and attributionSelf-serve campaign managementProgrammatic CTV inventory accessBehavioral, interest, and geographic targetingApp install and conversion tracking
Use cases
App install campaigns via CTVDirect response TV advertisingAudience retargeting across connected TVPerformance-driven brand awareness on streaming platformsCross-channel attribution linking TV to digital outcomes
Customer segments
Performance marketersMobile app developersDTC brandsE-commerce advertisersDigital-first brands expanding to TV
Tech & specs
Technology stack
Programmatic ad buying infrastructureAudience data managementAttribution and measurement analyticsCTV inventory integrations