tvScientific

Independent performance-focused CTV DSP targeting brands and agencies seeking measurable, outcome-based TV advertising at scale

tvScientific is a Connected TV (CTV) advertising platform purpose-built for performance marketing. Founded by veterans from companies like Hulu, Roku, OpenX, and Google, the company provides brands and agencies with a self-serve DSP that brings the measurability and optimization capabilities of digital advertising to television. Its platform enables advertisers to target audiences, run campaigns programmatically across premium CTV inventory, and measure outcomes tied to real business results such as site visits, app installs, and purchases. The company differentiates itself by focusing on outcome-based measurement rather than traditional TV metrics like reach and frequency. tvScientific's platform integrates with major streaming publishers and data providers to offer granular targeting and closed-loop attribution, making CTV accessible and accountable for performance-focused advertisers including direct-to-consumer brands, app developers, and mid-market companies that historically lacked access to TV advertising. tvScientific occupies a growing niche in the rapidly expanding CTV advertising market, competing with both traditional TV buying platforms and digital DSPs expanding into streaming. The company has raised meaningful venture funding and is positioned as an independent, transparent alternative to walled-garden CTV solutions, appealing to advertisers who want control, transparency, and measurable ROI from their streaming TV investments.

• 2019Founded
• 2026Acquired by Pinterest Inc.