Madhive

Madhive is an advanced television advertising technology platform that specializes in programmatic advertising solutions for the connected TV (CTV) and over-the-top (OTT) streaming ecosystem. The company provides a comprehensive suite of tools that enable advertisers, agencies, and media companies to plan, execute, and measure data-driven TV advertising campaigns across traditional linear and streaming television environments. By leveraging sophisticated audience targeting, real-time bidding capabilities, and advanced analytics, Madhive bridges the gap between traditional broadcast television and digital advertising methodologies. The platform serves as an infrastructure layer for the modern TV advertising ecosystem, offering both demand-side and supply-side capabilities that facilitate programmatic transactions in the television space. Madhive's technology enables advertisers to reach specific audience segments with precision while providing publishers and broadcasters with tools to monetize their inventory more effectively. The company's solutions are designed to address the fragmentation challenges in the evolving television landscape, where viewers increasingly consume content across multiple devices and platforms. Madhive positions itself at the intersection of traditional television advertising and digital innovation, providing enterprise-grade solutions that support the industry's transition toward addressable, data-driven advertising. The platform emphasizes transparency, brand safety, and measurement capabilities that meet the rigorous standards of television advertisers while incorporating the targeting precision and efficiency of digital advertising technologies.