Madhive

Madhive is an advanced television advertising technology platform that operates at the forefront of the programmatic advertising revolution in connected TV (CTV) and over-the-top (OTT) streaming environments. The company provides enterprise-grade infrastructure that enables advertisers, agencies, broadcasters, and media companies to execute sophisticated, data-driven advertising campaigns across both traditional linear television and modern streaming platforms. By combining the precision targeting capabilities of digital advertising with the scale and impact of television, Madhive addresses the fundamental transformation occurring in how television advertising is bought, sold, and measured in an increasingly fragmented media landscape. The platform offers comprehensive demand-side and supply-side capabilities, functioning as critical infrastructure for programmatic television advertising transactions. Madhive's technology stack supports real-time bidding, advanced audience segmentation, cross-platform campaign management, and granular measurement and attribution capabilities. This dual-sided marketplace approach enables advertisers to reach highly specific audience segments with television-quality creative while simultaneously providing publishers and broadcasters with sophisticated tools to maximize inventory yield and monetization efficiency. Madhive positions itself as an essential technology partner for the television industry's transition toward addressable, programmatic advertising models. The platform emphasizes transparency, interoperability, and compliance with industry standards while addressing critical challenges including audience fragmentation, measurement standardization, and the technical complexity of executing campaigns across diverse streaming platforms and connected devices. By providing enterprise-scale infrastructure that bridges traditional broadcast workflows with modern programmatic capabilities, Madhive serves as a strategic enabler for media companies, advertisers, and technology partners navigating the convergence of television and digital advertising ecosystems.