CTV Platform

Mobile + CTV RTB exchange (OpenRTB 2.5). Connects DSPs to AppLovin's mediation supply. Integrated with The Trade Desk April 2022.

Hulu Ads is an over-the-top (OTT) advertising platform that enables brands to reach audiences while they stream content on one of the most popular ad-supported streaming services available today.

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, whose mission is to connect the entire TV ecosystem by linking consumers to content, enabling publishers to build and monetize audiences, and giving advertisers tools to engage viewers.

Roku Channel Ads is a product marketing division of Roku Inc. focused on advertising solutions for The Roku Channel.

tvScientific is a connected TV (CTV) advertising platform purpose-built for performance marketers, making TV advertising accessible and measurable for brands and apps of all sizes.

Apple TV is a streaming platform that serves as a centralized destination for discovering TV shows, movies, sports, and news.

AudienceXpress is a Comcast company that provides market-leading media solutions allowing advertisers to buy premium TV advertising across all screens on an audience basis.

MediaTailor offers flexibility by allowing users to select their own preferred vendors for components such as the content delivery network, ad decision server, and origin server, integrating seamlessly with most standard CDNs, ad decision servers, and origin servers accessible over HTTP.

Paramount Plus Ads is the advertising arm of Paramount's direct-to-consumer video-on-demand streaming platform, which carries movies, live sports, news, and original programming.

Paramount+ is a streaming service owned by Paramount, a Skydance Corporation, offering a broad content library drawn from brands including BET, CBS, CBS Sports, CMT, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and Showtime.

Peacock Ads is the advertising offering of NBCUniversal's streaming platform Peacock, which has become one of the most valuable advertising environments in streaming TV.

Pluto TV Ads is the advertising arm of Pluto TV, a Paramount Streaming-owned free ad-supported video platform founded in 2013 and acquired by Viacom (later Paramount Global, now Skydance) in 2019, whose entire revenue model depends on advertising rather than subscription fees.

The Roku Channel is a major streaming platform that serves as a home for free and premium entertainment, operated by Roku, one of the largest Connected TV device manufacturers.

Tubi is a free, ad-supported streaming service owned by Fox Corporation that offers premium on-demand movies, TV episodes, and original programming to over 97 million monthly active users, operating as a fully ad-supported platform with no subscription or ad-free tier.

Advanced outstream video advertising solutions driven by innovation.

AI-driven cross-publisher CTV planning solution launched March 4 2025 in Amazon DSP. Combines Prime Video + premium publishers for 95% addressability claim.

Animal Planet is Discovery's flagship cable and streaming network dedicated to wildlife, nature, and animal-focused content, reaching hundreds of millions of households worldwide.

Crackle was a free, ad-supported streaming video service that offered movies and TV shows before shutting down in April 2025 following its parent company's bankruptcy.

Self-serve advertising platform for streaming TV inventory across Hulu, Disney+, and ESPN+. Rebranded from Hulu Ad Manager in early 2024. Low minimum spend ($500), ZIP/DMA + interest segment targeting. As of 2024, 4,200+ brands and 1,000+ agencies onboarded since 2021 launch; 85% are new Disney advertising customers (heavily SMB / hyperlocal).

Finecast is WPP Media's CTV / addressable TV trading desk — launched 2017 by GroupM. Aggregates linear + addressable + connected TV inventory across publishers for cross-platform buying. Now part of WPP Media (post-2025 GroupM rebrand).

History Channel is a leading cable and satellite television network owned by A&E Networks, delivering historical, documentary, and reality programming to over 90 million U.S. households.

South Korean multinational electronics conglomerate. #2 global TV manufacturer (~120M+ smart TV footprint). Parent of LG Ad Solutions (the AdTech arm formed via the 2021 Alphonso acquisition). Stub created for ATDb hierarchy modeling — full enrichment deferred.

Madhive is an enterprise-grade advanced television advertising technology platform that serves as critical infrastructure for the programmatic advertising revolution in connected TV (CTV) and over-the-top (OTT) streaming environments. The company provides comprehensive demand-side platform (DSP) and supply-side platform (SSP) capabilities that enable advertisers, agencies, broadcasters, and media companies to execute sophisticated, data-driven advertising campaigns across both traditional lin...

Roku Curate is Roku's data + audience curation product launched April 2026. Streamlines CTV advertising and data access for buyers. Rolls into Roku's ad-tech platform expansion alongside Roku Exchange (Nov 2025) and Roku Ads Manager (Sep 2024).

Sling TV is a live streaming television service offering customizable channel packages without traditional cable contracts, operating as a subsidiary of DISH Network.

YouTube TV is a live TV streaming service offering 100+ channels, cloud DVR, and on-demand content as an alternative to traditional cable television.

AT&T's addressable advertising division delivers targeted TV advertising solutions across linear and streaming platforms using household-level data.

LG is a global electronics and home appliances manufacturer that operates LG Ad Solutions, providing connected TV advertising and data-driven marketing solutions.

Fetch TV is an Australian IPTV and streaming platform provider that delivers pay TV services via broadband, partnering with telcos and retailers to offer bundled entertainment solutions.

Ventura is The Trade Desk's smart TV operating system, announced November 20, 2024 with rollout in 2H 2025. Targets the $40B+ CTV ad market with TTD-controlled OS — competitor to Roku OS, Amazon Fire TV, Vizio SmartCast. Launch partners: Disney, Paramount, Tubi, Sonos.

VIDAA is the smart TV operating system developed by Hisense that powers millions of connected television sets globally, with a built-in advertising platform enabling CTV ad monetization through its ACR data and first-party viewership signals. VIDAA operates across Europe, North America, and APAC, offering advertisers access to a large and growing CTV inventory footprint outside the dominant Roku and Samsung ecosystems. Their ad platform enables programmatic and direct-sold CTV campaigns with household-level targeting.