CTV Platform

Mobile + CTV RTB exchange (OpenRTB 2.5). Connects DSPs to AppLovin's mediation supply. Integrated with The Trade Desk April 2022.

Hulu's advertising platform that enables brands to reach streaming audiences through premium video advertising across Hulu's on-demand and live TV services.

Roku is a leading streaming platform provider that has transformed how consumers access digital entertainment content. The company operates a dual-revenue business model, combining hardware sales of streaming devices and smart TVs with a robust advertising and content distribution platform. Roku's operating system powers millions of connected TV devices worldwide, creating one of the largest streaming ecosystems in the market. The company's platform serves as an aggregator for streaming serv...

Roku's owned-and-operated streaming channel and ad platform, offering advertisers premium CTV inventory across millions of cord-cutters on the Roku OS.

tvScientific is a leading programmatic advertising company that helps brands reach and engage their target audiences through advanced data-driven advertising strategies.

Apple's streaming video service and hardware platform offering original content, third-party subscriptions, and digital video purchases/rentals.

AudienceXpress is a performance-based advertising sales product within Comcast Advertising, focused on remnant-level multiscreen TV inventory for advertisers seeking efficient, audience-targeted reach. It operates alongside Comcast Advertising Media Solutions as a distinct sibling brand under the Comcast Advertising umbrella, serving different demand-side use cases.

AWS Elemental MediaTailor is a channel assembly and personalized ad-insertion service that enables video providers to deliver linear streaming channels and monetize content with server-side ad insertion.

The advertising sales division of Paramount+, offering premium video advertising opportunities across Paramount's streaming platform.

Paramount+ is a subscription streaming service from Paramount Global offering movies, TV shows, live sports, and news with integrated advertising options.

The advertising platform of NBCUniversal's Peacock streaming service, offering brands access to premium video content and streaming audiences.

Free ad-supported streaming TV (FAST) service offering programmatic advertising opportunities across 250+ live channels and thousands of on-demand movies and shows.

Roku's free ad-supported streaming service offering movies, TV shows, and live content with integrated advertising opportunities for brands.

Free ad-supported streaming television (FAST) service offering movies and TV shows, owned by Fox Corporation since 2020.

Advanced outstream video advertising solutions driven by innovation.

AI-driven cross-publisher CTV planning solution launched March 4 2025 in Amazon DSP. Combines Prime Video + premium publishers for 95% addressability claim.

Crackle was a free, ad-supported streaming video service that offered movies and TV shows before shutting down in April 2025 following its parent company's bankruptcy.

Self-serve advertising platform for streaming TV inventory across Hulu, Disney+, and ESPN+. Rebranded from Hulu Ad Manager in early 2024. Low minimum spend ($500), ZIP/DMA + interest segment targeting. As of 2024, 4,200+ brands and 1,000+ agencies onboarded since 2021 launch; 85% are new Disney advertising customers (heavily SMB / hyperlocal).

Finecast is WPP Media's CTV / addressable TV trading desk — launched 2017 by GroupM. Aggregates linear + addressable + connected TV inventory across publishers for cross-platform buying. Now part of WPP Media (post-2025 GroupM rebrand).

South Korean multinational electronics conglomerate. #2 global TV manufacturer (~120M+ smart TV footprint). Parent of LG Ad Solutions (the AdTech arm formed via the 2021 Alphonso acquisition). Stub created for ATDb hierarchy modeling — full enrichment deferred.

Madhive is an enterprise-grade advanced television advertising technology platform that serves as critical infrastructure for the programmatic advertising revolution in connected TV (CTV) and over-the-top (OTT) streaming environments. The company provides comprehensive demand-side platform (DSP) and supply-side platform (SSP) capabilities that enable advertisers, agencies, broadcasters, and media companies to execute sophisticated, data-driven advertising campaigns across both traditional lin...

MNTN is a digital marketing and advertising technology company that provides various software and services to help businesses drive growth and reach their target audience.

OneView is a programmatic advertising technology platform specializing in converged TV advertising solutions that bridge traditional linear television and modern digital streaming environments. The company addresses the critical challenge of audience fragmentation across cable, satellite, over-the-air broadcast, and multiple streaming services by providing unified programmatic access to both legacy broadcast inventory and connected TV (CTV) placements through a single integrated platform. Thi...

Roku Curate is Roku's data + audience curation product launched April 2026. Streamlines CTV advertising and data access for buyers. Rolls into Roku's ad-tech platform expansion alongside Roku Exchange (Nov 2025) and Roku Ads Manager (Sep 2024).

Sling TV is a live streaming television service offering customizable channel packages without traditional cable contracts, operating as a subsidiary of DISH Network.

Science fiction, fantasy, and horror cable channel. Versant Media Group subsidiary post-Jan 2026 spinoff.

YouTube TV is a live TV streaming service offering 100+ channels, cloud DVR, and on-demand content as an alternative to traditional cable television.

AT&T's addressable advertising division delivers targeted TV advertising solutions across linear and streaming platforms using household-level data.

LG is a global electronics and home appliances manufacturer that operates LG Ad Solutions, providing connected TV advertising and data-driven marketing solutions.

Animal Planet is Discovery's flagship cable and streaming network dedicated to wildlife, nature, and animal-focused content, reaching hundreds of millions of households worldwide.

Harmonic is a video delivery infrastructure company providing software and hardware solutions for cable operators, satellite, telco, and media companies to deliver broadcast and OTT video services.

History Channel is a leading cable and satellite television network owned by A&E Networks, delivering historical, documentary, and reality programming to over 90 million U.S. households.

Proxima Media is a media investment and content company that operates advertising-supported television and digital properties, including the Chicken Soup for the Soul Entertainment brands. It participates in the ad-supported streaming ecosystem by monetizing content through programmatic and direct ad sales.

Science Channel is a Discovery-owned cable and streaming network delivering science, technology, and engineering content to curious audiences across the United States.

Ventura is The Trade Desk's smart TV operating system, announced November 20, 2024 with rollout in 2H 2025. Targets the $40B+ CTV ad market with TTD-controlled OS — competitor to Roku OS, Amazon Fire TV, Vizio SmartCast. Launch partners: Disney, Paramount, Tubi, Sonos.