Ventura OS
Smart TV OS / CTV Platform
Last updated Jul 3, 2026 by the ATDb Editorial Team
At a glance
Ventura is The Trade Desk's smart TV operating system, announced November 20, 2024 with rollout in 2H 2025. Targets the $40B+ CTV ad market with TTD-controlled OS — competitor to Roku OS, Amazon Fire TV, Vizio SmartCast. Launch partners: Disney, Paramount, Tubi, Sonos.
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