Provides advertisers access to premium streaming video inventory across NBCUniversal's content library with advanced targeting and measurement capabilities through a major media company's streaming platform.
Last updated Feb 21, 2026 by AI Enrichment
Major streaming ad platform backed by NBCUniversal's premium content and reach
Peacock Ads is the advertising sales division of Peacock, NBCUniversal's streaming service launched in 2020. The platform provides advertisers access to premium video inventory across Peacock's extensive content library, which includes NBCUniversal programming, live sports, news, and original series. Peacock Ads operates within the broader NBCUniversal advertising ecosystem, leveraging the company's first-party data and advanced targeting capabilities. As part of Comcast's NBCUniversal division, Peacock Ads benefits from integration with NBCUniversal's One Platform advertising technology, which enables unified campaign management across linear TV and streaming. The platform offers various ad formats including standard video ads, interactive ads, and branded content opportunities. Peacock Ads competes in the rapidly growing connected TV (CTV) and streaming advertising market. Peacock Ads serves as a key component of NBCUniversal's strategy to monetize streaming content through both ad-supported and premium subscription tiers. The platform provides advertisers with access to NBCUniversal's audience data and measurement tools, positioning itself as a premium inventory source for brands seeking to reach streaming audiences at scale.
Standard and premium video ad placements across Peacock streaming content
Engaging ad formats that allow viewer interaction and engagement
Advanced targeting using NBCUniversal first-party data and audience insights
Custom branded content and sponsorship opportunities