Peacock

Major streaming platform with significant ad-supported inventory in the competitive streaming market

Peacock is NBCUniversal's streaming television service that launched in 2020, offering a combination of on-demand content, live programming, and original series. The platform features content from NBC, Universal Pictures, DreamWorks, and other NBCUniversal properties, along with live sports, news, and third-party licensed content. Within the AdTech ecosystem, Peacock represents a significant ad-supported streaming platform (AVOD/FAST) that competes in the rapidly growing connected TV advertising space. As a streaming service owned by Comcast's NBCUniversal, Peacock leverages NBCUniversal's extensive advertising technology infrastructure and sales capabilities. The platform offers both ad-supported free and premium tiers, as well as an ad-free premium option, making it a key player in the shift from traditional linear TV advertising to digital streaming ad inventory. Peacock's advertising offerings include standard video ads, interactive ad formats, and programmatic capabilities through NBCUniversal's One Platform, providing advertisers access to premium video inventory with advanced targeting and measurement capabilities.