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Netflix Inc.

Netflix Inc.

Connected TV (CTV) AdvertisingPublishernetflix.com

Netflix Inc. is a global streaming entertainment company that delivers series, films, and games to over half a billion people across more than 190 countries in 50 languages.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 13, 2026

In the news
Founded
1997
HQ
Los Gatos, California, United States
Connections
198

AI-drafted from public sources35 sources cited

At a glance

Employees
10001+
Funding
Publicly traded
Revenue
$33B+ annually
Stock
NFLX
27integrations7competitors2partners
Connected TV PlatformVideo Advertising PlatformProgrammatic Platform

About

Leading premium CTV advertising platform with unmatched global scale and first-party audience data from 300M+ subscribers

Netflix Inc. is a global streaming entertainment company that delivers series, films, and games to over half a billion people across more than 190 countries in 50 languages. While primarily a subscription streaming service, Netflix has spent years building an ad-supported business alongside subscriptions, and advertising is now emerging as a meaningful second growth engine. Ad commitments at its 2026 Upfront nearly doubled year over year, driven by advertiser interest in its programming — including live sports and popular series — with sponsorships for the 2027 FIFA Women's World Cup selling out. Netflix is actively expanding its ad technology through its Netflix Ads Suite, which now includes interactive ad formats and an AI-powered creative tool capable of generating pause ads. Growing advertiser commitments suggest the platform is increasingly being treated as a serious alternative to traditional television and other digital channels for media buyers and planners. Source 1: netflix.com — About Netflix - Homepage Source 2: tradingview.com — Netflix's Ad Business Is Starting to Scale

Business model

Subscription + Advertising

Target market

Enterprise

What they offer

  • Netflix Ad-Supported Plan

    Lower-cost subscription tier that includes pre-roll, mid-roll, and post-roll video advertising, giving brands access to Netflix's global audience base

  • Netflix Ads Manager

    Self-serve and managed advertising platform enabling brands and agencies to plan, buy, and measure campaigns on Netflix inventory

  • Netflix Audience Segments

    First-party audience targeting segments built from subscriber viewing behavior, demographics, and content affinities

  • Sponsorships & Branded Entertainment

    Custom brand integrations, title sponsorships, and branded content opportunities tied to Netflix original programming

  • Programmatic Buying

    Programmatic access to Netflix inventory through select DSP partnerships including The Trade Desk, DV360, and Xandr

  • Netflix Measurement Suite

    Campaign measurement and attribution tools including third-party verification partnerships with Nielsen, DoubleVerify, and Integral Ad Science

  • In-House Ad Tech Stack

    Proprietary advertising technology platform under development to replace Microsoft's ad serving infrastructure, expected to launch fully by 2025

Key features

Premium brand-safe CTV inventory across 190+ countriesFirst-party audience targeting from 300M+ subscriber profilesNon-skippable video ad formats in a distraction-free environmentProgrammatic and direct buying optionsThird-party measurement and verification integrationsGenre and content-based contextual targetingHousehold-level audience insightsBinge-watching behavioral targetingCustom sponsorship and branded content opportunitiesFrequency capping and brand safety controls

Use cases

Brand awareness campaigns targeting premium streaming audiencesReach extension for linear TV advertisers shifting budgets to CTVContextual advertising aligned with specific Netflix genres or titlesAudience retargeting using Netflix first-party behavioral dataGlobal multi-market campaign execution across Netflix's international footprintSponsorship of high-profile Netflix original series or filmsIncremental reach against cord-cutters and cord-neversUpfront and scatter market CTV media buying

Customer segments

Fortune 500 brand advertisersNational and global media agenciesEntertainment and media companiesConsumer packaged goods (CPG) brandsAutomotive advertisersFinancial services brandsTechnology companiesRetail and e-commerce brandsPharmaceutical and healthcare advertisersTravel and hospitality brands

Tech & specs

Technology stack

Microsoft Advertising (current ad serving partner)Proprietary in-house ad tech stack (in development)Programmatic DSP integrations (The Trade Desk, DV360, Xandr)Nielsen Digital Ad RatingsDoubleVerify (brand safety and measurement)Integral Ad Science (IAS)First-party data infrastructureConnected TV ad delivery technologyAWS cloud infrastructureMachine learning audience modeling

Security & compliance

GDPRCCPACOPPAIAB standards complianceBrand safety verification via DoubleVerify and IAS

Deployment

Cloud

API

Limited

Corporate history
  1. 1997 · Founded
Connection details
See alternatives to Netflix Inc. See integrations with Netflix Inc. (27) See people at Netflix Inc. (4)

Explore further

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