Netflix Inc.

Netflix Inc. is a major player in the AdTech ecosystem, offering a unique advertising platform to reach audiences. As a leading streaming entertainment service, Netflix has recently launched an advertising-supported subscription tier, providing programmatic advertising opportunities to brands and agencies. This new ad-supported offering allows advertisers to target Netflix's vast user base, tapping into the platform's rich audience data and premium content inventory. Netflix's key advertising-related products and services include its demand-side platform (DSP), which enables advertisers to plan, buy, and measure campaigns across the Netflix ecosystem. The company also offers sophisticated audience targeting and measurement capabilities, leveraging its deep understanding of viewer preferences and behaviors. As a significant media property, Netflix commands a strong market position, with its ad-supported tier poised to disrupt traditional TV advertising models. Recent developments at Netflix include the acquisition of dynamic ad insertion platform Splash and partnerships with major agencies and technology providers to enhance its advertising capabilities. These initiatives underscore Netflix's strategic focus on building a robust advertising business that complements its core subscription offerings, positioning the company as a formidable player in the evolving AdTech landscape.