Provides real-time, cross-platform TV advertising measurement and analytics that unifies linear and streaming performance data with business outcomes and competitive intelligence.
Last updated Feb 18, 2026 by AI Enrichment
Leading independent TV ad measurement platform competing with traditional measurement providers
iSpot.tv is a leading television advertising measurement and analytics company that provides real-time data on TV ad performance across linear TV, streaming, and digital platforms. The company uses automated content recognition (ACR) technology and a proprietary always-on panel to measure TV ad impressions, attention metrics, and business outcomes. iSpot.tv serves brands, agencies, TV networks, and streaming platforms with tools to measure ad effectiveness, competitive intelligence, and creative performance. Founded in 2012, iSpot.tv has positioned itself as a modern alternative to traditional TV measurement companies, offering faster, more granular data that covers both linear and streaming environments. The platform provides unified measurement across all TV screens and has become particularly relevant as the industry shifts toward streaming and connected TV advertising. iSpot.tv has established partnerships with major TV networks, streaming platforms, and measurement organizations to provide cross-platform measurement solutions. The company has raised significant venture capital funding and has grown to become one of the key players in the TV measurement ecosystem. iSpot.tv's technology enables advertisers to measure attention, brand lift, and business outcomes in near real-time, providing a more comprehensive view of TV advertising effectiveness than traditional metrics alone.
Real-time TV ad measurement across linear and streaming platforms using ACR technology and panel data
Track competitor TV advertising spend, creative strategies, and media placement across networks and dayparts
Analyze creative effectiveness and attention metrics to optimize ad performance
Cross-platform measurement solution that combines linear TV, streaming, and digital video metrics
Connect TV ad exposure to business results including web traffic, conversions, and sales lift