iSpot.tv

Leading independent TV ad measurement platform competing with traditional measurement providers

iSpot.tv is a leading television advertising measurement and analytics company that provides real-time data on TV ad performance across linear TV, streaming, and digital platforms. The company uses automated content recognition (ACR) technology and a proprietary always-on panel to measure TV ad impressions, attention metrics, and business outcomes. iSpot.tv serves brands, agencies, TV networks, and streaming platforms with tools to measure ad effectiveness, competitive intelligence, and creative performance. Founded in 2012, iSpot.tv has positioned itself as a modern alternative to traditional TV measurement companies, offering faster, more granular data that covers both linear and streaming environments. The platform provides unified measurement across all TV screens and has become particularly relevant as the industry shifts toward streaming and connected TV advertising. iSpot.tv has established partnerships with major TV networks, streaming platforms, and measurement organizations to provide cross-platform measurement solutions. The company has raised significant venture capital funding and has grown to become one of the key players in the TV measurement ecosystem. iSpot.tv's technology enables advertisers to measure attention, brand lift, and business outcomes in near real-time, providing a more comprehensive view of TV advertising effectiveness than traditional metrics alone.