iSpot.tv

Leading independent real-time TV ad measurement platform and emerging alternative currency provider to Nielsen

iSpot.tv is a TV advertising measurement and analytics company that provides brands, agencies, and networks with real-time data on ad performance, audience reach, and competitive activity across linear TV and streaming platforms. Founded in 2012 and headquartered in Bellevue, Washington, iSpot has built a comprehensive platform that tracks virtually every TV ad airing in the United States, enabling advertisers to measure the business outcomes driven by their TV investments with speed and precision previously unavailable in the industry. iSpot's platform combines proprietary ACR (Automatic Content Recognition) data, first-party purchase and behavioral data, and advanced analytics to connect TV ad exposure to real-world outcomes such as website visits, app downloads, and sales conversions. The company has positioned itself as a currency-grade measurement provider, having been certified by major industry bodies and selected by networks and advertisers as an alternative measurement currency to Nielsen. Its real-time capabilities allow advertisers to optimize campaigns mid-flight rather than waiting for post-campaign reports. In the AdTech ecosystem, iSpot occupies a critical position as the TV measurement landscape undergoes significant disruption, with advertisers demanding more accountability and cross-platform comparability. The company competes directly with legacy measurement providers like Nielsen while also facing competition from newer entrants. iSpot has raised substantial venture funding and counts major brands, agencies, and TV networks among its clients, making it one of the most influential independent measurement companies in the converged TV advertising space.