iSpot.tv is a TV and streaming advertising measurement company that helps advertisers assess the brand and business impact of their campaigns, from concept through airing to conversion.
Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 9, 2026
A leading independent TV ad measurement platform and emerging alternative currency provider, competing directly with Nielsen and other legacy measurement companies in the linear and streaming TV space.
Real-time tracking of TV ad airings across linear and streaming, with reach, frequency, and audience delivery metrics.
Verified Outcomes
Closed-loop attribution linking TV ad exposure to consumer actions such as website visits, app downloads, and search activity.
Competitive Intelligence
Monitoring and analysis of competitor TV ad spend, creative rotation, and airing patterns across networks and streaming platforms.
Attention Analytics
Metrics quantifying viewer attention and engagement with TV ads, going beyond simple exposure measurement.
Creative Assessment
Pre-air and in-flight creative testing and scoring to predict and optimize ad performance.
Cross-Screen Measurement
Unified measurement across linear broadcast, cable, and connected TV/OTT streaming environments.
iSpot Currency
MRC-accredited audience measurement data positioned as an alternative or complementary currency to Nielsen for TV ad transactions.
Key features
Real-time TV ad occurrence trackingCross-screen linear and CTV/OTT measurementClosed-loop digital response attributionCompetitive spend and creative monitoringMRC accreditation pursuit for currency-grade measurementAttention and engagement scoringAlways-on measurement without panel limitationsAPI access for data integration
Use cases
TV ad campaign performance measurement and optimizationCompetitive intelligence and share-of-voice analysisCross-screen audience reach and frequency managementTV-to-digital attribution and outcome verificationMedia planning and buying using alternative currency dataCreative testing and in-flight optimizationNetwork and streaming platform audience delivery verification
Customer segments
National TV advertisers and brandsMedia agencies and holding companiesBroadcast and cable TV networksStreaming platforms and CTV publishersAd sales teams at media companies
Tech & specs
Technology stack
Automated content recognition (ACR)Big data processing and real-time analyticsMachine learning for ad detection and classificationCloud infrastructureRESTful APIs