Turner Sports

Leading sports media division within Warner Bros. Discovery with premium live sports inventory

Turner Sports, now operating as part of Warner Bros. Discovery Sports, is a leading sports media company that manages a portfolio of premium sports properties and networks. The division operates TNT Sports, which includes broadcasting rights to major sports leagues including the NBA, NHL, MLB, and NCAA March Madness, along with digital platforms like Bleacher Report and House of Highlights. As a major sports media entity, Turner Sports plays a significant role in the advertising ecosystem through its ability to deliver large-scale live sports audiences across linear television and digital platforms. In the AdTech context, Turner Sports operates sophisticated advertising sales operations that combine traditional TV advertising with digital and programmatic capabilities. The company leverages its premium sports content to offer advertisers access to highly engaged audiences through various ad formats including in-game sponsorships, digital video, display advertising, and branded content. Turner Sports' advertising technology infrastructure supports both direct sales and programmatic transactions, utilizing data and targeting capabilities to maximize advertiser ROI across its sports properties. Following the merger of WarnerMedia and Discovery in 2022, Turner Sports has been integrated into Warner Bros. Discovery's broader sports division, continuing to operate as a key component of the company's advertising revenue strategy with particular strength in reaching coveted sports audiences.