Turner Sports

Leading sports media division with premium digital and linear advertising inventory across major sports leagues and properties

Turner Sports is a division of Turner that operates as an industry leader in delivering premium sports content across multimedia screens.¹ Its advertising operation oversees national ad sales and strategy across a portfolio of digital sports brands — including ELEAGUE, NBA Digital, NCAA Digital, March Madness Live, and PGA Digital — as well as assets spanning Bleacher Report and televised sports on TNT and TBS.¹ Turner Sports has launched a dedicated live digital advertising unit focused on live sports, enabling digital advertisers to target an audience of 51 million viewers across its digital platforms through a single ad buy.² To differentiate its offering for advertisers, Turner Sports leverages branded content development and consumer data insights drawn from AT&T's database, and its advertiser toolbox includes Playmaker, an in-house agency for Bleacher Report that develops marketing programs aimed at Generation Z and millennial consumers.³ Turner Ad Sales monetizes the company's broad portfolio — spanning entertainment, kids, news, and sports properties, including Adult Swim, CNN, TBS, TNT, Bleacher Report, and its sports league coverage — through advanced advertising capabilities designed to drive return on investment for brands.¹ Source 1: mefest.com — Seth Ladetsky Source 2: mediapost.com — Turner Starts Live TV Digital Advertising Unit Source 3: beet.tv — Branded Content, Consumer Insights Underpin Sports ...