Turner Sports

One of the top two or three premium sports media rights holders in the U.S., commanding significant share of sports advertising budgets through live event inventory on TNT, TBS, TruTV, and digital platforms.

Turner Sports is the sports media division of Warner Bros. Discovery (formerly WarnerMedia), operating some of the most valuable sports media properties in the United States. The division manages broadcast and digital rights for major sports leagues including the NBA (TNT, TBS), MLB (TBS), NHL (TNT, TruTV), and NCAA March Madness, reaching tens of millions of passionate sports fans annually. Turner Sports also operates Bleacher Report, a leading digital sports media brand, and the B/R Live streaming platform. In the AdTech ecosystem, Turner Sports represents a premium inventory source for sports advertising, offering brands access to highly engaged, demographically desirable audiences during live sports events. The division leverages Warner Bros. Discovery's broader advertising infrastructure, including its One Platform initiative, to offer advanced audience targeting, data-driven advertising, and cross-platform campaign execution. Advertisers can reach fans across linear television, connected TV, mobile, and web environments with consistent measurement and attribution. Turner Sports holds a uniquely powerful market position as one of only a handful of entities controlling live sports rights at scale in the U.S. Its inventory commands premium CPMs, and its integration with Warner Bros. Discovery's ad sales organization enables sophisticated programmatic and direct deals. The division competes with ESPN/Disney, NBC Sports, Fox Sports, and Amazon for sports rights and advertising dollars, but its NBA partnership in particular has been a cornerstone of its value proposition for decades.