VideoAmp

Leading alternative measurement provider for converged TV advertising

VideoAmp is a software and data company that provides advertising measurement, optimization, and analytics solutions for converged TV (linear and connected TV/streaming). The company offers a comprehensive platform that enables advertisers, agencies, and media companies to plan, transact, and measure campaigns across traditional TV and digital video channels using deduplicated reach and frequency metrics. VideoAmp has positioned itself as an alternative to legacy measurement providers by offering more granular, real-time data and cross-platform measurement capabilities. The company has gained significant traction in the evolving TV advertising landscape, particularly as the industry shifts toward programmatic buying and outcome-based measurement. VideoAmp's platform integrates data from multiple sources including set-top boxes, smart TVs, and digital platforms to provide unified measurement and attribution. The company has secured partnerships with major media companies, agencies, and brands, and has been accredited by the Media Rating Council (MRC) for various measurement products, positioning it as a credible challenger to established players like Nielsen.