VideoAmp

Leading alternative currency and cross-screen measurement provider competing directly with Nielsen in the TV advertising ecosystem

VideoAmp is a data and measurement company that has positioned itself as a leading alternative currency provider in the television and video advertising ecosystem. Founded in 2014, the company offers a comprehensive platform that enables advertisers, agencies, and media companies to plan, transact, and measure advertising campaigns across linear TV, streaming, and digital video using its own proprietary data and measurement methodology. VideoAmp's approach combines set-top box data, smart TV ACR data, and other data sources to provide a more complete and privacy-compliant view of audience reach and frequency. The company gained significant industry traction during the broader push to move beyond Nielsen as the sole currency for TV advertising, particularly following Nielsen's loss of MRC accreditation in 2021. VideoAmp secured major partnerships with networks including NBCUniversal, Fox, Warner Bros. Discovery, and Paramount, as well as agencies and advertisers, establishing itself as one of the most credible Nielsen alternatives. Its platform supports guaranteed transactional deals, meaning media buys can be executed and settled using VideoAmp's measurement rather than Nielsen's. VideoAmp has faced significant internal challenges, including multiple rounds of layoffs in 2023 and 2024, leadership changes, and reports of financial difficulties. Despite these headwinds, the company remains a notable player in the measurement space and continues to operate its platform. Its significance in the AdTech ecosystem lies in its role in accelerating the industry's transition toward multi-currency measurement and more data-driven TV advertising transactions.