VideoAmp

Leading alternative currency and measurement provider challenging Nielsen's dominance in TV and cross-screen advertising measurement

VideoAmp is a leading advertising data and measurement company that has positioned itself as a challenger to legacy TV measurement incumbents like Nielsen. Founded in 2014, the company offers a comprehensive software platform that enables advertisers, agencies, and media companies to plan, transact, and measure advertising campaigns across linear TV, streaming, and digital video using a unified, deduplicated dataset. VideoAmp's core differentiator is its large-scale, privacy-compliant data asset that combines set-top box data, smart TV ACR data, and other viewing signals to provide more accurate and granular audience measurement than traditional panel-based approaches. The company has emerged as a significant player in the ongoing 'currency wars' in the TV advertising industry, where multiple measurement providers are competing to become the standard by which media is bought and sold. VideoAmp has secured major partnerships with networks including NBCUniversal, Fox, Warner Bros. Discovery, and Paramount, as well as agencies and advertisers who are piloting or transacting on its measurement data as an alternative currency. This has given VideoAmp considerable credibility and momentum in a market historically dominated by Nielsen. VideoAmp serves the full advertising ecosystem — from major holding company agencies and brand advertisers to broadcast and cable networks, streaming platforms, and MVPDs. The company has raised substantial venture funding and has been valued at over $1 billion, achieving unicorn status. Its software platform covers the entire campaign lifecycle, including audience planning, cross-screen reach and frequency measurement, outcomes-based measurement, and clean room capabilities for privacy-safe data collaboration.