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VideoAmp

VideoAmp

Audience Measurement & Media Currencyvideoamp.com

VideoAmp is an advertising technology and media measurement company that helps advertisers plan, optimize, and measure media investments across platforms.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 12, 2026

In the news
Founded
2014
HQ
Los Angeles, California, United States
Connections
48

AI-drafted from public sources21 sources cited

At a glance

Employees
201-500
Funding
$500M+
Revenue
$50M-$150M
23integrations7competitors1corporate family1partners1acquisitions
Attribution & AnalyticsVerification & Measurement

About

Leading alternative currency and cross-screen measurement provider challenging Nielsen's dominance in TV and video advertising

VideoAmp is an advertising technology and media measurement company that helps advertisers plan, optimize, and measure media investments across platforms. Its software unifies planning, measurement, and optimization on a single dataset and identity spine, enabling buyers and sellers to work from the same numbers so that outcomes carry from the plan through to the proof. Advertisers, agencies, and publishers can embed VideoAmp's cross-platform planning, measurement, and optimization tools into their workflows through direct API integrations, user-friendly dashboards, and AI-powered reporting. In 2024, VideoAmp was certified as a national TV currency company by the U.S. Joint Industry Committee (JIC), a recognition based on having accurate, census-representative data capable of reliably forecasting reach and frequency. VideoAmp was founded in 2014 by Ross McCray and Dave Gullo in Santa Monica, California. Source 1: wikipedia.org — VideoAmp Source 2: videoamp.com — VideoAmp | Media Measurement Software

Business model

SaaS / Data Licensing

Target market

Enterprise

What they offer

  • Currency Measurement

    Alternative to Nielsen ratings for transacting linear TV and streaming advertising deals during upfronts and scatter markets

  • Cross-Screen Planning

    Tools for advertisers and agencies to plan deduplicated reach and frequency across linear TV, CTV, OTT, and digital video

  • Advanced Audiences

    Data-driven audience segments built from first- and third-party data for more precise targeting and measurement

  • Outcomes Measurement

    Attribution and outcomes reporting linking ad exposure to business results such as sales lift and website visits

  • Clean Room Solutions

    Privacy-safe data collaboration environment enabling media owners and advertisers to match data without exposing PII

  • Competitive Intelligence

    Insights into competitive ad spend and audience delivery across screens for media sellers and buyers

Key features

Deduplicated cross-screen audience measurementAlternative TV currency for upfront and scatter transactionsSet-top box and ACR data integrationPerson-level identity resolutionPrivacy-compliant data clean roomOutcomes-based attributionReal-time campaign optimizationInteroperability with major agency and media systems

Use cases

Transacting TV and streaming advertising deals using alternative currencyCross-screen reach and frequency planning for national advertisersDeduplicating audiences across linear TV and CTV/OTTMeasuring campaign outcomes and sales liftCompetitive spend and audience analysis for media sellersPrivacy-safe first-party data activation for media buying

Customer segments

National broadcast and cable networksStreaming platforms and OTT providersAdvertising agencies and holding companiesBrand advertisersProgrammatic platforms and DSPsMedia buying and planning teams

Tech & specs

Technology stack

Big data processing (Hadoop, Spark)Cloud infrastructure (AWS)Machine learning and AI for audience modelingIdentity resolution technologyACR (Automatic Content Recognition) data ingestionSet-top box data processingData clean room technology

Security & compliance

SOC 2CCPAGDPRNAI compliance

Deployment

Cloud

API

Yes

Corporate history
  1. 2014 · Founded
  2. 2020Absorbed Conversion Logic
Connection details
See alternatives to VideoAmp See integrations with VideoAmp (23) See acquisitions by VideoAmp (1)

Explore further

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