Conversion Logic
Acquired by QuinStreetConversion Logic delivered high-quality, validated consumer leads to advertisers through real-time optimization and distribution technology across multiple high-value verticals.
Last updated Apr 12, 2026 by AI Enrichment
- Industry
- Lead Generation & Performance Marketing
- Business Model
- Performance Marketing Platform
- Target Market
- Mid-Market to Enterprise
- Employee Count
- 11-50
- Funding
- $20.1M
- Parent Company
- QuinStreet
- API Available
- Yes
Market Position
Mid-tier lead generation platform focused on vertical-specific performance marketing
Overview
Conversion Logic was a performance marketing technology company that operated a lead generation and distribution platform connecting advertisers with consumers across various verticals including insurance, education, finance, and home services. The company provided real-time lead validation, routing, and optimization technology that helped advertisers acquire customers through performance-based marketing channels. Conversion Logic was acquired by QuinStreet in 2015, and its technology and operations were integrated into QuinStreet's broader performance marketing platform. The acquisition strengthened QuinStreet's lead generation capabilities and expanded its vertical market reach, particularly in insurance and financial services sectors.
Products & Features
Lead Distribution Platform
Real-time lead routing and distribution system connecting publishers and advertisers
Lead Validation Technology
Automated lead quality verification and fraud detection capabilities
Performance Analytics
Campaign tracking and optimization tools for performance marketers
Key Features
Real-time lead validation and scoringMulti-vertical lead generation capabilitiesAutomated lead routing and distributionPerformance tracking and analyticsPublisher network managementAdvertiser campaign optimization
Use Cases
Auto insurance lead generationEducation lead acquisitionFinancial services customer acquisitionHome services lead distributionMulti-channel performance marketing campaigns
Customer Segments
Insurance companies and agenciesEducational institutionsFinancial services providersHome services companiesPerformance marketing agencies