Conversion Logic

Independent multi-touch attribution provider serving enterprise brands and agencies seeking channel-agnostic measurement

Conversion Logic was a Los Angeles-based marketing technology company that specialized in multi-touch attribution, media mix modeling, and marketing analytics. Founded to address the growing complexity of cross-channel advertising measurement, the company offered a platform that helped brands, agencies, and media companies understand which touchpoints along the customer journey were driving conversions and revenue. Its approach combined data science with machine learning to deliver actionable attribution insights beyond the limitations of last-click models. The company served a range of enterprise and mid-market clients across verticals including retail, financial services, entertainment, and consumer packaged goods. Conversion Logic positioned itself as a neutral, independent attribution partner — a key differentiator in a market where many measurement solutions were offered by the same companies selling media. Its platform integrated with major ad platforms, DSPs, and data sources to provide a unified view of marketing performance. Conversion Logic was acquired by Analytic Partners, a global marketing analytics and ROI consulting firm, which absorbed the company's technology and team into its broader commercial mix modeling and analytics offering. Following the acquisition, Conversion Logic ceased to operate as a distinct brand, with its capabilities folded into Analytic Partners' platform. The acquisition reflected a broader industry trend of consolidation in the marketing measurement space as brands demanded more sophisticated, unified analytics solutions.