Conversion Logic
Acquired by Neustar (acquired 2014, Neustar later acquired by TransUnion)Provided cross-channel marketing attribution to help advertisers understand the true ROI of their marketing investments across digital and offline channels, enabling data-driven budget optimization.
Last updated Feb 8, 2026
- Industry
- Marketing Attribution & Analytics
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 11-50
- Funding
- $20.1M
- Parent Company
- Neustar (acquired 2014, Neustar later acquired by TransUnion)
- API Available
- Limited
Market Position
Mid-tier attribution platform acquired by larger analytics provider
Overview
Conversion Logic was a marketing analytics and attribution company that provided cross-channel attribution solutions for digital marketers and advertisers. The company's SaaS platform enabled marketers to measure and optimize their marketing spend across multiple channels, including digital advertising, email, social media, and offline channels. By providing data-driven insights into customer journeys and touchpoint effectiveness, Conversion Logic helped brands understand which marketing activities were truly driving conversions and revenue. The company was acquired by Neustar (now part of TransUnion) in 2014, which integrated Conversion Logic's attribution technology into its MarketShare analytics suite. This acquisition reflected the growing importance of multi-touch attribution in the marketing technology landscape and Neustar's strategy to expand its marketing analytics capabilities.
Products & Features
Cross-Channel Attribution Platform
Multi-touch attribution solution that tracked customer journeys across digital and offline channels to measure marketing effectiveness
Marketing Analytics Dashboard
Reporting and visualization tools for understanding campaign performance and ROI across channels
Key Features
Multi-touch attribution modelingCross-channel campaign trackingCustomer journey mappingROI measurement and optimizationDigital and offline channel integrationMarketing mix modeling
Use Cases
Marketing budget optimizationCross-channel campaign performance measurementCustomer journey analysisMedia mix modelingMarketing ROI reporting
Customer Segments
Enterprise brandsDigital advertisersMulti-channel retailersMarketing agencies