Comcast Advertising Media Solutions

One of the largest advanced TV advertising sales organizations in the U.S., backed by Comcast's first-party data and premium inventory at national and local scale.

Comcast Advertising Media Solutions is the advanced TV advertising sales business of Comcast Advertising, operating as the rebranded successor to Effectv (formerly Comcast Spotlight). It serves both local and national advertisers by leveraging Comcast's vast cable and broadband infrastructure to deliver audience-based, cross-screen advertising campaigns across linear TV, streaming, and digital video platforms. The division uses first-party viewership data from millions of Comcast subscribers to enable precise audience targeting and measurable campaign outcomes. The company's core offering centers on connecting advertisers with highly targeted audiences using data-driven insights derived from Comcast's extensive household-level data. By combining traditional linear TV inventory with streaming and digital placements, Comcast Advertising Media Solutions enables advertisers to reach consumers wherever they watch content. Its technology platform supports campaign planning, execution, and measurement across multiple screens, making it a significant player in the converged TV advertising space. As part of Comcast Corporation — one of the largest media and technology companies in the world — this division benefits from unparalleled scale, premium inventory access, and deep integration with NBCUniversal's content ecosystem. It competes directly with other major TV advertising sales houses and advanced TV platforms, positioning itself as a one-stop solution for advertisers seeking reach, targeting precision, and cross-screen measurement in an increasingly fragmented media landscape.