Comcast Advertising Media Solutions
A · Ecosystem Servicescomcastadvertising.comPhiladelphia, Pennsylvania, United States
Last updated May 2, 2026 by jonholm
- Industry
- Advanced TV Advertising / Addressable TV
- Business Model
- Advertising Platform
- Target Market
- All segments (SMB, Mid-Market, Enterprise)
- Stock Symbol
- CMCSA
- Parent Company
- Comcast Advertising
Overview
Comcast Advertising Media Solutions is the local and national advanced TV advertising sales business of Comcast Advertising, formerly known as Effectv. The brand was renamed to align more clearly with its position within the broader Comcast Advertising portfolio.
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