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AudienceXpress

AudienceXpress

Connected TVDivision· part of Comcast Advertisingaudiencexpress.com

AudienceXpress is a Comcast-owned business that sells TV advertising on an audience basis across broadcast, cable, digital and connected-TV screens.

Parent: Comcast AdvertisingConnections: 1

Last updated Oct 9, 2026 by the ATDb Editorial Team

AI-drafted from public sources28 sources cited

At a glance

Stock
NASDAQ:CMCSA
1corporate family
Connected TV Platform

About

AudienceXpress is a Comcast-owned business that sells TV advertising on an audience basis across broadcast, cable, digital and connected-TV screens. It began as a Visible World subsidiary that automated the buying and selling of linear TV ads; Visible World was an early addressable-TV ad-tech company. Comcast acquired Visible World, including AudienceXpress, in 2015. In March 2022 Comcast Advertising relaunched the AudienceXpress brand, moving FreeWheel's media-sales team, FreeWheel Media, under that name. In March 2024 AudienceXpress and TV-measurement company iSpot announced a collaboration to evaluate adding iSpot's national TV ratings to its platform. Source 1: tvtechnology.com Source 2: nexttv.com Source 3: lightreading.com Source 4: adexchanger.com Source 5: adexchanger.com Source 6: nexttv.com Source 7: nexttv.com Source 8: rethinkresearch.biz Source 9: rbr.com Source 10: advanced-television.com Source 11: mediapost.com Source 12: tvtechnology.com Source 13: nexttv.com Source 14: research-live.com Source 15: mrweb.com

Business model

Sells advertising to advertisers and agencies, packaging linear TV inventory from cable networks and pay-TV distributors with streaming, connected-TV and digital video, targeted with audience data.

Target market

Advertisers and media agencies buying TV advertising on an audience basis rather than by demographic or program, across US national linear (broadcast and cable), connected TV and digital video.

What they offer

  • Audience-based cross-screen TV buying

    Premium TV bought by audience across broadcast, cable, digital and connected TV in one campaign.

  • Comcast viewership-based targeting

    Targeting with aggregated Comcast set-top-box viewing data, combined with advertisers' first-party and licensed third-party data.

  • Incremental reach and attribution reporting

    Incremental-reach and attribution measurement for cross-screen campaigns, including a March 2024 collaboration with iSpot.

Key features

Buys TV by audience rather than by demographic, across linear, streaming and connected TVTargeting built on aggregated Comcast viewing data plus first- and third-party dataIncremental-reach and attribution reportingComcast Advertising's audience-sales unit; FreeWheel Media moved under the name in 2022

Use cases

Targeting linear and connected-TV campaigns by audience segment beyond age and sexCross-screen media planning and forecastingIn-flight campaign optimization, such as shifting spots between dayparts or networksPost-campaign measurement, incremental-reach and attribution reporting

Customer segments

National advertisersMedia agencies buying on advertisers' behalf
Connection details

Explore further

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On the AtlasConnected TVOn the Mapby country + regionOn the GraphNetwork around AudienceXpress