AudienceXpress

AudienceXpress is a programmatic TV advertising platform that operates as part of Comcast Advertising's technology portfolio. The platform enables advertisers and media buyers to programmatically purchase, target, and optimize television advertising campaigns across both traditional linear TV and connected TV (CTV) environments. By leveraging Comcast's extensive data assets and reach across millions of households, AudienceXpress provides sophisticated audience targeting capabilities that bridge the gap between traditional broadcast advertising and digital programmatic buying. As a subsidiary of Comcast Advertising, AudienceXpress benefits from integration with one of the largest cable and broadband providers in the United States. The platform addresses the evolving needs of advertisers seeking to apply digital advertising principles—such as audience-based buying, real-time optimization, and performance measurement—to television advertising. AudienceXpress competes in the rapidly growing addressable TV and programmatic TV advertising market, where advertisers are increasingly moving away from traditional demographic-based buying toward more precise, data-driven audience targeting strategies.