Cadent

Leading independent advanced TV advertising platform with significant scale in addressable and programmatic TV

Cadent is a leading advanced TV advertising technology company that provides data-driven solutions for planning, buying, and measuring advertising campaigns across linear TV, connected TV (CTV), and digital video. The company operates one of the largest independent advertising platforms in the TV ecosystem, offering unified access to premium inventory and advanced audience targeting capabilities. Cadent serves major brands, agencies, and media companies by enabling them to execute sophisticated cross-platform TV advertising campaigns with improved targeting, measurement, and optimization capabilities. Cadent's platform combines proprietary data, technology, and media relationships to help advertisers reach specific audiences at scale across traditional and streaming television environments. The company has established itself as a significant player in the convergence of linear and digital TV advertising, providing tools for audience-based buying, campaign management, and attribution. Through its technology and partnerships with major TV networks and distributors, Cadent facilitates billions of dollars in advertising transactions annually.