Cadent

Leading independent converged TV advertising platform serving national and local advertisers, agencies, and media owners across linear, addressable, and streaming TV

Cadent is an advertising technology company that connects the TV advertising ecosystem, helping advertisers and publishers identify and understand audiences, activate campaigns, and measure results across TV content and devices.¹ Its unified platform integrates planning, activation, and measurement across digital, linear TV, CTV, and YouTube, combining an Audience Manager, DSP, and SSP anchored by a patented Viewer Graph to reduce fragmentation and improve business outcomes.² The platform's predictive intelligence layer runs 22,000 outcome-driven models that evaluate 200 billion ad opportunities daily, bidding only on the top 0.1% most likely to meet a client's KPIs.² Cadent emphasizes cost transparency, noting that hidden fees can consume up to 52% of a media budget, and provides visibility into exactly where media dollars are spent.² Its converged TV platform, Aperture, streamlines cross-screen advertising by bringing together identity, data, and inventory through hundreds of integrated partners.¹ Source 1: novacapcorp.com — Cadent Source 2: cadent.tv — Cadent | Actually Intelligent Advertising