Cadent

Independent advanced TV advertising platform bridging linear, addressable, and streaming TV for national and local advertisers

Cadent is a leading advanced TV advertising platform that empowers advertisers, agencies, and media companies to plan, activate, and measure campaigns across the full spectrum of television — including linear, addressable, and streaming (CTV/OTT). By connecting data, technology, and inventory, Cadent enables brands to reach precise audiences regardless of how or where they consume TV content. The company's platform aggregates supply from hundreds of TV networks and distributors, giving buyers a unified point of access to premium video inventory with sophisticated audience targeting capabilities. Founded in 2000 and headquartered in New York City, Cadent has grown into a significant player in the converged TV ecosystem. The company's technology stack includes tools for audience segmentation, cross-screen planning, programmatic activation, and campaign measurement, making it a comprehensive solution for the evolving TV advertising landscape. Cadent serves a broad client base including national advertisers, local and regional brands, media agencies, and TV networks. Cadent occupies a distinctive position in the AdTech ecosystem as a neutral, independent platform that bridges traditional TV buying with modern data-driven approaches. Its ability to unify disparate TV environments — from cable and broadcast to streaming platforms — addresses one of the industry's most pressing challenges: audience fragmentation. The company competes with both legacy TV ad tech providers and newer CTV-focused platforms, differentiating itself through the breadth of its inventory access, depth of its data partnerships, and the sophistication of its cross-screen measurement capabilities.