Cadent

One of the largest independent converged TV advertising platforms in the United States, bridging linear, addressable, and streaming TV for national advertisers

Acquired by Canadian private equity firm Novacap, Cadent is a leading converged TV advertising platform headquartered in New York, United States. The company provides a unified technology stack that allows advertisers, agencies, and media companies to plan, buy, and measure television advertising across linear TV, addressable TV, and streaming/CTV environments. Cadent's platform connects audience data with media inventory, enabling more precise and efficient TV ad campaigns at national scale. Cadent's core offerings include its Advanced TV Platform, which powers addressable and data-driven linear TV advertising, as well as tools for audience targeting, cross-screen campaign management, and performance measurement. The company works with major national advertisers and agencies, providing access to a broad footprint of cable and broadcast inventory alongside streaming supply. Its data capabilities allow brands to reach specific audience segments across the fragmented TV landscape, bridging the gap between traditional and digital TV buying. In the broader AdTech ecosystem, Cadent occupies a significant position as one of the largest independent converged TV platforms in the United States, competing with players such as FreeWheel, Xandr, and OpenAP. The company's acquisition by Novacap marked a new chapter in its growth strategy, with ambitions to expand its omnichannel capabilities and deepen its technology investments. Cadent continues to operate as a distinct brand and platform, serving hundreds of national advertisers and providing infrastructure that underpins a meaningful share of addressable and advanced TV advertising in the U.S. market.