Joy Ross
Joy Ross (formerly Joy Cavanagh) is SVP, Demand Side Platforms at Cadent, where she focuses on programmatic television and connected-TV advertising. She has spent more than two decades in advertising technology, with senior demand-side and partnership roles at EMX Digital, Rubicon Project, AdFin and PubMatic, and earlier client roles at DoubleClick and Atlas. She is based in the New York area.
Last updated Jun 14, 2026 by the ATDb Editorial Team · Connections updated Jun 14, 2026
- Years in industry
- 22 years
Bio
Joy Ross (formerly Joy Cavanagh) is SVP, Demand Side Platforms at Cadent, where she focuses on programmatic television and connected-TV advertising. She has spent more than two decades in advertising technology, with senior demand-side and partnership roles at EMX Digital, Rubicon Project, AdFin and PubMatic, and earlier client roles at DoubleClick and Atlas. She is based in the New York area.
Career
SVP, Global Strategy & Partnerships
EMX Digital · 2019-2023
VP, Demand Side Platforms
Rubicon Project · 2015-2016
VP, Strategy & Operations, Seller Cloud
Rubicon Project · 2014-2015
VP, Sales Development
AdFin · 2013-2014
VP, Advertising Solutions
PubMatic · 2013
Head of RTB & Agency Development
PubMatic · 2012-2013
Director, Demand Partner Solutions
PubMatic · 2009-2011
Account Director
DoubleClick · 2005-2007
Account Director
Atlas · 2002-2005