Joy Ross
Joy Ross (formerly Joy Cavanagh) is a seasoned advertising technology executive best known for her deep expertise in programmatic television, connected-TV advertising, and demand-side platform strategy. At Cadent, she serves as SVP, Demand Side Platforms, where she focuses on bridging the gap between programmatic buying infrastructure and the rapidly evolving CTV landscape — a space where her two-plus decades of cross-functional experience give her a rare vantage point across both buyer and seller ecosystems. Ross's career trajectory reflects the full arc of modern AdTech. She began in client-facing roles at foundational platforms DoubleClick and Atlas before moving into supply-side and partnership leadership at PubMatic, AdFin, Rubicon Project, and EMX Digital. This breadth — spanning ad serving, yield optimization, exchange dynamics, and demand facilitation — has made her a well-rounded operator capable of navigating complex multi-stakeholder environments in programmatic media. Based in the New York area, Ross is recognized within the industry for her ability to translate technical programmatic concepts into actionable business strategy, particularly as linear TV and digital video converge. Her longevity and range across both demand and supply sides of the ecosystem position her as a trusted voice on the structural shifts reshaping television advertising.
Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026
- Years in industry
- 25 years
Bio
Joy Ross (formerly Joy Cavanagh) is a seasoned advertising technology executive best known for her deep expertise in programmatic television, connected-TV advertising, and demand-side platform strategy. At Cadent, she serves as SVP, Demand Side Platforms, where she focuses on bridging the gap between programmatic buying infrastructure and the rapidly evolving CTV landscape — a space where her two-plus decades of cross-functional experience give her a rare vantage point across both buyer and seller ecosystems. Ross's career trajectory reflects the full arc of modern AdTech. She began in client-facing roles at foundational platforms DoubleClick and Atlas before moving into supply-side and partnership leadership at PubMatic, AdFin, Rubicon Project, and EMX Digital. This breadth — spanning ad serving, yield optimization, exchange dynamics, and demand facilitation — has made her a well-rounded operator capable of navigating complex multi-stakeholder environments in programmatic media. Based in the New York area, Ross is recognized within the industry for her ability to translate technical programmatic concepts into actionable business strategy, particularly as linear TV and digital video converge. Her longevity and range across both demand and supply sides of the ecosystem position her as a trusted voice on the structural shifts reshaping television advertising.
Career
Senior Role, Demand Side Platforms
EMX Digital
Senior Role
Rubicon Project
Senior Role
AdFin
Senior Role
PubMatic
Client Role
DoubleClick
Client Role
Atlas
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Over two decades of senior leadership spanning both buy-side and sell-side AdTech organizations
- Led DSP strategy at Cadent with a focus on programmatic and connected-TV advertising convergence