Rubicon Project

Was one of the largest independent sell-side platforms (SSPs) in programmatic advertising before merging with Telaria to form Magnite, the world's largest independent omnichannel SSP

Rubicon Project, now operating as Magnite, was an American online advertising technology firm based in Los Angeles, California, formed through a merger with Telaria in 2020.¹ The company provided real-time trading technology that automated the buying and selling of online advertisements, with its platform surpassing Google in U.S. audience reach and serving more than 500 premium publishers transacting with over 100,000 ad brands globally.² A flagship product was its Performance Analytics solution, a reporting platform used by thousands of publishers, DSPs, and external customers worldwide to analyze metrics spanning ad requests, bid requests, auction rates, fill rates, and CPMs.³ Rubicon Project processed trillions of ad and bid requests quarterly, with notable growth across mobile, video, and audio ad spend, reflecting its expanding reach across multiple advertising channels.³ The merger that created Magnite made the combined entity the world's largest independent omnichannel sell-side platform.¹ Source 1: wikipedia.org — Magnite Inc Source 2: democraticmedia.org — Rubicon Project Deploys MapR for Mission Critical Real- ... Source 3: imply.io — Modernizing Rubicon Project's Analytics Stack for ... - Imply Data