Adam Soroca

Adam Soroca is a veteran programmatic advertising executive best known for his long tenure at Rubicon Project (now Magnite), where he served as Chief Buyer Officer and helped define how buy-side clients engaged with one of the industry's leading sell-side platforms. His work at Rubicon Project spanned over a decade and positioned him as a key bridge between demand-side needs and supply-side capabilities during the formative years of programmatic trading. He was instrumental in developing buyer-focused products and strategies that shaped how agencies and brands approached automated media buying. Soroca joined Yahoo (then Verizon Media) to lead product for its DSP, bringing deep expertise in omnichannel programmatic strategy, data-driven targeting, and the evolving identity landscape. At Yahoo DSP, he oversees product development across display, video, mobile, and connected TV environments, helping advertisers navigate a post-cookie world through first-party data integration and privacy-safe audience solutions. His leadership has been central to positioning Yahoo DSP as a competitive independent alternative in a market increasingly dominated by walled gardens. With over 15 years in the AdTech industry, Soroca is recognized as a thoughtful operator who understands both the technical and commercial dimensions of programmatic advertising. He has been a frequent voice at industry events on topics including omnichannel buying, identity resolution, and the future of open-web advertising, lending credibility to Yahoo DSP's product narrative in a rapidly consolidating marketplace.

• Served as Chief Buyer Officer at Rubicon Project for over a decade, helping scale one of the industry's largest independent SSPs by building robust buy-side relationships and products
• Led product strategy at Yahoo DSP to develop privacy-safe, omnichannel advertising solutions in the post-third-party-cookie era
• Helped establish Yahoo DSP as a leading independent DSP competing against walled garden platforms