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Adam Soroca

Chief Product Officer at Magnite

OperatorNew York, New York, United States18+ years in industry

Last updated May 30, 2026 by the ATDb Editorial Team

Bio

Adam Soroca is Chief Product Officer at Magnite, the independent sell-side advertising platform, a role he has held since 2021 (joining via the SpotX acquisition). He earlier spent a decade at Rubicon Project — which merged with Telaria and SpotX to form Magnite — latterly as Chief Buyer Officer.

Previous Roles

Chief Buyer Officer

Rubicon Project (2010–2020)

Expertise
Programmatic AdvertisingDemand-Side Platforms (DSP)Omnichannel Media BuyingIdentity ResolutionFirst-Party Data StrategyConnected TV AdvertisingSupply-Path OptimizationAudience Targeting
Notable Achievements
  • Served as Chief Buyer Officer at Rubicon Project for over a decade, helping scale one of the industry's largest independent SSPs by building robust buy-side relationships and products
Speaking Topics
Omnichannel programmatic buying strategiesIdentity resolution and cookieless advertisingThe future of the open web and independent AdTechConnected TV and streaming advertisingFirst-party data activation
Connections