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Adam Soroca

Operator

Adam Soroca served as Chief Product Officer at Magnite, the independent sell-side advertising platform, from 2021 until April 2026, when he stepped down (he had joined via the SpotX acquisition and remained an advisor through mid-May 2026). Earlier he spent roughly a decade at Rubicon Project, which merged with Telaria to form Magnite, and he co-founded the mobile-advertising company Jumptap.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Former Chief Product Officer, Magnite
Based
New York, New York, United States
Connections
2
Years in industry
18 years

Bio

Adam Soroca served as Chief Product Officer at Magnite, the independent sell-side advertising platform, from 2021 until April 2026, when he stepped down (he had joined via the SpotX acquisition and remained an advisor through mid-May 2026). Earlier he spent roughly a decade at Rubicon Project, which merged with Telaria to form Magnite, and he co-founded the mobile-advertising company Jumptap.

Career

  • Chief Buyer Officer

    Rubicon Project · 2010–2020

Expertise & education

Expertise

Programmatic AdvertisingDemand-Side Platforms (DSP)Omnichannel Media BuyingIdentity ResolutionFirst-Party Data StrategyConnected TV AdvertisingSupply-Path OptimizationAudience Targeting

Speaking topics

Omnichannel programmatic buying strategiesIdentity resolution and cookieless advertisingThe future of the open web and independent AdTechConnected TV and streaming advertisingFirst-party data activation

Recognition

Notable achievements

  • Served as Chief Buyer Officer at Rubicon Project for over a decade, helping scale one of the industry's largest independent SSPs by building robust buy-side relationships and products
Connection details