Sharethrough

Was a leading independent omnichannel ad exchange with a strong native advertising focus; now integrated into Equativ as part of a larger end-to-end media platform

Sharethrough, now operating as Equativ following a merger announced in June 2024, was one of the top independent omnichannel ad exchanges.¹ A longstanding monetization partner to thousands of media partners across North America and Europe, Sharethrough processed over 100 billion daily ad requests from desktop, mobile web, in-app, and CTV inventory sources, with advertisers and publishers alike benefiting from its proprietary, research-based creative enhancements that increased audience attention and message comprehension rates.² Through a partnership with LiveRamp and support of the RampID, advertisers could scale match-rates of their onboarded first-party data via programmatic campaign activations across Sharethrough's omnichannel media partnerships, with performance measurable through open exchange targeting or via Sharethrough PMP/Deals.² Sharethrough was awarded Best Sustainable Ad Tech Platform by the Digiday Technology Awards, Best Sustainable Initiative by the Performance Marketing World Awards, and was recognized among the 2024 Top Programmatic Power Players by AdExchanger.¹ Source 1: equativ.com — Equativ and Sharethrough Merge to Form One of the ... Source 2: liveramp.com — Sharethrough