Sharethrough
S · Core PlatformsSubsidiarySharethrough enables publishers to maximize revenue through an independent, omnichannel SSP that prioritizes user experience, ad quality, and sustainable advertising practices while providing access to premium demand sources.
Last updated Feb 18, 2026
- Industry
- Supply-Side Platform (SSP) / Native Advertising
- Business Model
- Marketplace
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $48M
- Revenue Range
- $20M-$50M
- Stock Symbol
- N/A
- Parent Company
- Magnite
- API Available
- Yes
Market Position
Leading independent omnichannel SSP specializing in native advertising and publisher monetization
Overview
Sharethrough is a leading independent omnichannel supply-side platform (SSP) and native advertising exchange that specializes in helping publishers monetize their content through native, display, and video advertising. Founded in 2008, the company pioneered the native advertising format and has evolved into a comprehensive programmatic advertising platform that connects publishers with demand partners while maintaining a focus on user experience and ad quality. Sharethrough operates as an independent exchange that facilitates billions of ad impressions monthly across desktop, mobile, and connected TV environments. The company differentiates itself through its emphasis on human-centric advertising, utilizing proprietary technology and research to optimize ad performance while respecting user experience. Sharethrough's platform includes features like their Green Media Products for sustainable advertising and advanced header bidding solutions. The company serves premium publishers globally and works with major brands and agencies to deliver native advertising at scale. In 2021, Sharethrough merged with District M, a Canadian programmatic advertising company, strengthening its position in the programmatic supply-side ecosystem.
Products & Features
Sharethrough Exchange
Omnichannel SSP connecting publishers with demand partners across native, display, and video formats
Header Bidding Solutions
Advanced header bidding technology for maximizing publisher yield
Green Media Products
Sustainable advertising solutions that reduce carbon emissions from digital advertising
Native Advertising Platform
Original native ad format technology for seamless in-feed advertising
CTV/OTT Solutions
Connected TV and over-the-top advertising capabilities
Key Features
Omnichannel ad serving (display, native, video, CTV)Independent SSP with no owned-and-operated propertiesHuman-centric advertising optimizationGreen Media Products for carbon-neutral advertisingAdvanced header bidding technologyReal-time bidding and programmatic directBrand safety and quality controlsProprietary ad quality scoringCross-device targeting and measurementTransparent reporting and analytics
Use Cases
Publisher revenue optimization through programmatic advertisingNative advertising distribution at scaleHeader bidding implementation and managementVideo and CTV monetizationSustainable advertising campaignsPremium brand advertising in safe environmentsCross-channel advertising campaignsMobile and in-app monetization
Customer Segments
Premium publishersDigital media companiesNews and editorial publishersMobile app developersCTV/OTT content providersAdvertising agenciesBrand advertisersDemand-side platforms (DSPs)