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Improve Digital was acquired by Azerion.
Improve Digital

Improve Digital

Ad Technologyimprovedigital.com

Improve Digital is an advertising technology company that provides a range of online advertising-related services to both sell-side and demand-side partners.

Latest · Azerion Unifies Publisher Supply Business Under Improve Digital· Sep 23

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 12, 2026

Founded
2008
HQ
Amsterdam, North Holland, Netherlands
Parent
Azerion
Connections
23

AI-drafted from public sources4 sources cited

At a glance

Employees
201-500
Funding
$39.7M
Revenue
$10M-$50M
Stock
N/A
10integrations11competitors1corporate family
Supply Side Platform (SSP)Ad ExchangeProgrammatic Platform

About

A leading European SSP and ad server provider, now integrated into Azerion's broader digital advertising and entertainment ecosystem, with reach across Europe, North America, LATAM, and APAC.

Improve Digital is an advertising technology company that provides a range of online advertising-related services to both sell-side and demand-side partners. Its platform helps clients monetize their advertising spaces and buy and sell online ads, including through programmatic and non-programmatic auctions. On the sell side, Improve Digital works with publishers — those who own or operate digital properties such as websites, apps, and Smart TV platforms — and on the buy side with demand-side platforms and advertisers. Where consent is granted, the platform also supports third-party profiling activities to enable more relevant ad targeting for end users. Improve Digital operates under Azerion, a high-growth digital entertainment and media company whose integrated platform automates the purchase and sale of digital advertising for media buyers and sellers, supported by in-market sales and campaign management teams. Source 1: improvedigital.com — Platform Privacy Policy Source 2: improvedigital.com — About

Business model

SaaS / Platform

Target market

Enterprise

What they offer

  • Supply-Side Platform (SSP)

    Enables publishers to manage, sell, and optimize their digital advertising inventory through programmatic and non-programmatic auctions.

  • Ad Server

    Full-stack ad serving solution that allows publishers to manage direct and programmatic campaigns across formats and devices.

  • Yield Optimization

    Tools and algorithms designed to maximize publisher revenue by optimizing auction dynamics and demand partner competition.

  • Audience & Data Management

    Capabilities for publishers to leverage first-party data to enhance inventory value and targeting.

Key features

Full-stack SSP and ad server in a single platformProgrammatic and non-programmatic auction supportTransparent reporting and publisher controlsMulti-format and multi-device inventory supportHeader bidding integrationPrivate marketplace (PMP) deal managementYield optimization algorithms

Use cases

Publisher inventory monetization via programmatic auctionsDirect deal and private marketplace managementCross-device and cross-format ad servingYield optimization for premium digital publishersDemand partner integration for buy-side access

Customer segments

Digital publishersMedia companiesNews and content platformsBroadcasters and streaming platformsDemand-side partners and advertisers

Tech & specs

Technology stack

Real-time bidding (RTB)Header biddingOpenRTB protocolFirst-party data integrationCloud infrastructure

Security & compliance

GDPRIAB TCF (Transparency & Consent Framework)CCPA

Deployment

Cloud

API

Yes

Explore further

3 views
On the AtlasSSPs & Ad ExchangesOn the Mapby country + regionOn the GraphNetwork around Improve Digital