TripleLift

Leading native advertising exchange and programmatic marketplace, recognized as a top SSP for native and CTV formats among premium publishers and enterprise advertisers

TripleLift is a leading programmatic advertising company that pioneered native advertising technology, enabling brands to deliver ads that match the look, feel, and context of the publisher environments in which they appear. Founded in 2012, the company built a proprietary computer vision technology that analyzes publisher content to seamlessly integrate branded imagery and creative assets into editorial layouts, resulting in higher engagement and less intrusive ad experiences for consumers. TripleLift operates a large-scale programmatic marketplace connecting advertisers and agencies with thousands of premium publishers. Beyond its native advertising roots, TripleLift has expanded significantly into connected TV (CTV) and streaming advertising, offering solutions that bring the elegance of native formats to the living room screen. The platform supports a wide range of ad formats including in-feed native, branded content, display, video, and CTV inventory, making it a versatile partner for both buy-side and sell-side participants in the programmatic ecosystem. Its technology stack integrates with major DSPs, SSPs, and data platforms, enabling seamless transactional workflows for enterprise advertisers and agencies. In 2021, TripleLift was acquired by Vista Equity Partners in a deal reportedly valued at approximately $1.4 billion, marking one of the largest AdTech acquisitions of that period. It continues to operate as a distinct brand and business unit under Vista's ownership. TripleLift is widely regarded as a top-tier native advertising exchange and has consistently ranked among the most trusted programmatic partners for premium publishers, competing with major players like Outbrain, Taboola, and Index Exchange in the native and open web advertising space.