TripleLift
S · Core PlatformsSubsidiaryTripleLift delivers high-performing native advertising at scale through proprietary computer vision and machine learning technology that automatically optimizes ad creative for any placement, driving better engagement and user experience while maximizing revenue for publishers and ROI for advertisers.
Last updated Feb 18, 2026
- Industry
- Programmatic Advertising Platform
- Business Model
- Marketplace
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $73M
- Revenue Range
- $50M-$100M
- Parent Company
- 1plusX (Vista Equity Partners portfolio)
- API Available
- Yes
Market Position
Leading native advertising platform with strong presence in programmatic native, video, CTV, and DOOH advertising
Overview
TripleLift is a programmatic advertising technology company founded in 2012 that pioneered native advertising at scale. The company operates a demand-side platform (DSP) and supply-side platform (SSP) that enables advertisers and publishers to transact native, display, video, and connected TV (CTV) advertising programmatically. TripleLift is particularly known for its computer vision and machine learning technology that automatically formats ads to match the look and feel of publisher content, creating seamless native advertising experiences across web, mobile, and emerging channels. In March 2021, TripleLift was acquired by Vista Equity Partners-backed 1plusX, significantly expanding its capabilities in data management and audience targeting. The company has established itself as a major player in the programmatic native advertising space, working with premium publishers and major brands. TripleLift's platform processes billions of ad impressions monthly and has expanded beyond traditional native advertising to include digital out-of-home (DOOH), connected TV, and other emerging formats, positioning itself as a comprehensive programmatic advertising solution for modern marketers.
Products & Features
Native Advertising Platform
Programmatic native ad solution using computer vision to automatically format ads to match publisher environments
Video & CTV
Video advertising solutions including in-stream, out-stream, and connected TV inventory
Digital Out-of-Home (DOOH)
Programmatic platform for buying and selling digital out-of-home advertising inventory
Display Advertising
Traditional display ad formats delivered programmatically across premium publisher inventory
Supply-Side Platform (SSP)
Publisher-side platform for monetizing inventory across native, display, video, and DOOH formats
Key Features
Computer vision-powered ad formattingReal-time bidding (RTB) capabilitiesBrand safety controlsViewability optimizationCross-device targetingPrivate marketplace (PMP) dealsProgrammatic guaranteedCreative optimizationFraud preventionContextual targeting
Use Cases
Brand awareness campaigns using native advertisingPerformance marketing with native formatsVideo and CTV advertising campaignsDigital out-of-home advertisingPublisher monetization across multiple formatsCross-channel programmatic campaignsMobile advertisingContextual advertising without third-party cookies
Customer Segments
Advertisers and brandsAdvertising agenciesTrading desksPremium publishersMobile app developersDigital out-of-home media ownersConnected TV platforms