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TripleLift was acquired by Vista Equity Partners (Jan 2021)— See the full lineage →
TripleLift

TripleLift

Programmatic Advertisingtriplelift.com

TripleLift operates under a majority investment from Vista Equity Partners, a global investment firm focused on enterprise software, data, and technology-enabled businesses, which partnered with the company to drive further innovation and accelerate global growth.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 9, 2026

History
Founded
2012
HQ
New York, NY, United States
Parent
Vista Equity Partners
Connections
60

AI-drafted from public sources19 sources cited

At a glance

Employees
501-1000
Funding
$32M
Revenue
$200M–$500M
26integrations27competitors1corporate family1acquisitions
Contextual AdvertisingNative AdvertisingSupply Side Platform (SSP)Video Advertising PlatformProgrammatic Platform

About

Leading native programmatic SSP and exchange, recognized as a pioneer in scalable native advertising technology with strong CTV and commerce media growth

TripleLift operates under a majority investment from Vista Equity Partners, a global investment firm focused on enterprise software, data, and technology-enabled businesses, which partnered with the company to drive further innovation and accelerate global growth. The company established itself as a leader in native programmatic advertising before expanding into display, video, and Connected TV, and it works with over 80% of comScore 100 publishers, 100% of the top 20 DSPs, and 100% of AdAge's top 100 advertisers. TripleLift Audiences, one of its key products, uses publisher first-party data powered by its OnePlus X technology to address audiences across browsers without relying on third-party cookies. The company's origins in native advertising have evolved into full omnichannel coverage backed by first-party publisher data, with its foundation now further developed into orchestration. Source 1: vistaequitypartners.com — AdTech Leader TripleLift Announces Majority Investment ... Source 2: triplelift.com — TripleLift Audiences: How it Works Source 3: triplelift.com — About

Business model

Marketplace

Target market

Enterprise

What they offer

  • Native Display

    Programmatic native ad units that automatically adapt to match the visual style and layout of each publisher's content environment.

  • TripleLift Exchange

    A supply-side platform and programmatic exchange connecting premium publishers with brand advertisers through real-time bidding.

  • Connected TV (CTV)

    Programmatic advertising solutions for streaming and connected TV inventory, including branded content integrations within CTV environments.

  • Online Video

    Native and in-feed video ad formats that integrate into publisher video environments programmatically.

  • Commerce Media

    Shoppable and retail-focused ad formats enabling brands to drive direct purchase intent within native placements.

  • Creative Automation

    Technology that dynamically assembles and optimizes ad creative assets to fit diverse publisher templates without manual production.

Key features

Automated native ad assembly adapting creative to publisher layoutsReal-time bidding programmatic exchangePremium publisher network with brand-safe inventoryCTV and streaming ad integrationCommerce and shoppable ad formatsHeader bidding supportAdvanced audience targeting and data integrationBrand safety and viewability measurement tools

Use cases

Brand awareness campaigns via non-disruptive native placementsProgrammatic direct and open exchange native buyingCTV brand integrations and streaming video advertisingShoppable and commerce-driven native ad campaignsPublisher monetization through native ad formatsPerformance-driven native advertising for direct response

Customer segments

Brand advertisersMedia agencies and trading desksDemand-side platforms (DSPs)Premium digital publishersRetail and commerce brandsCTV and streaming publishers

Tech & specs

Technology stack

Real-time bidding (RTB) infrastructureHeader biddingMachine learning for creative optimizationOpenRTB protocolCloud-based ad servingProgrammatic direct and private marketplace (PMP) technology

Security & compliance

GDPRCCPAIAB Tech Lab standardsBrand safety certificationsads.txt / sellers.json compliance

Deployment

Cloud

API

Yes

Explore further

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On the AtlasSSPs & Ad ExchangesRecent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around TripleLift