- Industry
- Ad Exchange / Programmatic Marketplace
- Business Model
- Auction-based ad-exchange (revenue-share)
- Target Market
- DSPs, Agency Trading Desks, Programmatic Buyers
- Parent Company
Market Position
Largest open-web ad exchange globally; subject of DOJ monopolization finding (April 2025); divestiture pending in remedies phase
Key Features
Open auction + private marketplace dealsReal-time bidding (RTB)Brand safety controlsProgrammatic Direct integration
Connections