Equativ

Leading independent SSP and ad server provider in Europe with growing global presence, positioned as a privacy-first alternative to walled garden ad platforms

Equativ is a French advertising technology company that provides a vertically integrated platform — encompassing an ad server, a supply-side platform (SSP), and a demand-side platform (DSP) — serving both advertisers and publishers, with particular focus on Advanced TV and premium publishers.¹ Its global platform combines advanced technology, consumer research, and data intelligence to improve user experiences and campaign results, offering AI-powered programmatic tools that can cut campaign planning time by up to 40% and automate planning, optimization, reporting, and diagnostics.² Equativ also enhances standard ad formats across CTV, video, display, and native channels using proprietary technology informed by research into attention and cognitive behavior, aiming to increase engagement, comprehension, and conversions.² On the retail media side, its solutions help retailers and agencies monetize inventory, drive conversions, and reach high-intent shoppers across both on-site and off-site channels.² In 2024, Equativ merged with Sharethrough, a Canada-based SSP, creating a combined entity with over $200 million in net recurring revenue, and in June 2025 both entities were announced to fully unify under the Equativ brand.¹ Source 1: wikipedia.org — Equativ Source 2: equativ.com — Equativ — The Global End-to-End Media Platform