Equativ

Leading independent SSP serving premium publishers globally

Equativ is a leading independent advertising technology platform that emerged from the merger of Smart AdServer and DynAdmic in 2021. The company provides a comprehensive suite of programmatic advertising solutions, with its Supply-Side Platform (SSP) being a core offering that enables publishers to optimize their advertising inventory and maximize revenue through automated, real-time bidding. Equativ serves as a critical infrastructure provider in the digital advertising ecosystem, connecting publishers with demand sources while maintaining independence from major tech giants. The platform combines advanced programmatic capabilities with data analytics, machine learning, and holistic yield optimization tools. Equativ distinguishes itself through its focus on transparency, publisher control, and cookieless solutions, positioning itself as a privacy-first alternative in an increasingly regulated advertising landscape. The company serves premium publishers globally and has been recognized in industry analyses, including Forrester's SSP Wave evaluation, as a significant player among the top supply-side platforms in the market.