Supply Side Platform (SSP)

Adello is a global technology company operating within the AdTech ecosystem, specializing in programmatic advertising solutions that bridge the gap between advertisers and publishers through sophisticated technology infrastructure. The company has established itself as a comprehensive platform provider with capabilities spanning both demand-side and supply-side operations, enabling stakeholders across the digital advertising value chain to optimize their strategies through data-driven insight...

AppNexus was a leading cloud-based technology platform that powered the advertising industry, providing a comprehensive suite of buying and selling tools to publishers, agencies, and brands. [Note: AppNexus had been rebranded as Xandr/Microsoft Advertising. This description reflects the company under its previous identity.]

dJAX Adserver is a prominent Supply Side Platform (SSP) within the AdTech ecosystem. As an ad server, they empower publishers to effectively manage and monetize their digital ad inventory. dJAX's core product offerings include advanced ad serving capabilities, real-time bidding, and programmatic advertising tools that enable publishers to maximize revenue from their advertising placements. In the AdTech landscape, dJAX plays a crucial role in bridging the gap between publishers and advertise...

Equativ is a prominent player in the AdTech ecosystem, serving as a leading independent advertising technology platform. The company's core offering is its sophisticated Supply-Side Platform (SSP), which empowers publishers to optimize their advertising inventory and maximize revenue through automated, real-time bidding processes. Equativ's platform combines advanced programmatic capabilities with data analytics and machine learning, enabling enhanced targeting, optimization, and monetization...

Improve Digital is a leading provider of programmatic advertising solutions, helping publishers and advertisers optimize their digital advertising strategies.

Index Exchange is a global advertising technology company that enables media owners and publishers to sell their digital advertising inventory to media buyers. They provide a transparent and efficient platform for programmatic advertising.

Magnite is a leading independent sell-side advertising platform that helps publishers maximize their digital advertising revenue. The company offers a comprehensive suite of tools and solutions to manage and optimize digital ad inventory across multiple channels and formats.

Media.net is a global advertising technology company that provides a comprehensive suite of advertising solutions, including contextual advertising, programmatic advertising, and data-driven marketing tools.

OpenX is a global leader in digital advertising technology, helping publishers and buyers monetize their digital assets through a suite of programmatic tools and solutions.

PubMatic is a sell-side platform (SSP) that provides a comprehensive digital advertising platform for publishers to maximize their ad revenue. The company enables publishers to connect and monetize their digital properties through real-time bidding and programmatic advertising.

Sharethrough is a leading native advertising platform that helps publishers and brands create and distribute authentic, engaging content at scale.

Smaato is a mobile advertising platform that offers a real-time advertising exchange and supply-side platform (SSP) for mobile publishers and app developers. The company provides programmatic advertising solutions connecting mobile publishers with advertisers globally.

Sovrn is a technology company that empowers independent publishers and content creators to build sustainable businesses through a comprehensive suite of advertising, monetization, and data solutions. Founded in 2007 and headquartered in Boulder, Colorado, Sovrn operates at the intersection of digital advertising and publisher technology, providing tools that help publishers maximize revenue while maintaining control over their content and audience relationships. The company serves thousands o...

SpotX was a leading global video advertising platform that enabled media owners and publishers to sell their video inventory programmatically to the world's top brands. [Note: SpotX was acquired by Magnite in 2021 for $1.17 billion]

Xandr is a programmatic advertising platform that provides data-driven solutions to advertisers, agencies, and publishers. It enables real-time buying and selling of digital advertising inventory through its advanced technology.

Yieldmo is a prominent player in the AdTech ecosystem, operating as a leading supply-side platform (SSP). The company's core focus is on programmatic advertising, with a strong emphasis on premium inventory management and optimization. Yieldmo has developed proprietary attention-based advertising technology that helps publishers maximize their ad revenue while delivering superior engagement metrics for advertisers. Their platform leverages advanced machine learning algorithms to optimize ad p...

Adform is a leading global advertising technology company that provides a full-stack, white-label solution for digital advertising. They offer a comprehensive suite of products and services for advertisers, agencies, and publishers to effectively plan, buy, and measure digital advertising campaigns.

JW Player is a leading video technology company that provides a comprehensive video platform for digital publishers, broadcasters, and enterprises worldwide. Founded in 2008, the company has evolved from an open-source video player into a full-stack video software solution that powers content delivery, monetization, and analytics for thousands of customers globally. The platform enables businesses to manage, distribute, and monetize video content across multiple devices and platforms while de...

Rubicon Project is a digital advertising technology company that provides a platform for publishers to sell their advertising inventory to buyers. It operates a real-time bidding (RTB) marketplace for the automated buying and selling of digital advertising inventory.

Teads is a global leader in the AdTech ecosystem, specializing in outstream video advertising technology and comprehensive publisher monetization solutions. Founded as a pioneer in video advertising innovation, Teads revolutionized the digital advertising landscape with its signature inRead™ technology, which seamlessly embeds video advertisements within editorial content, creating a non-intrusive user experience while maximizing engagement. The company operates one of the world's largest v...

Adtelligent is a specialized advertising technology company that operates as a comprehensive programmatic advertising solutions provider serving both publishers and advertisers in the digital advertising ecosystem. The company has built its platform on advanced header bidding technology, real-time bidding capabilities, and sophisticated programmatic advertising infrastructure designed to simplify the complexity of digital advertising while maintaining transparency and control for clients navi...

EMX Digital is a leading provider of digital marketing solutions, helping businesses optimize their online presence and drive growth through innovative strategies and technologies.

Epldt operates as a specialized sell-side platform (SSP) within the programmatic advertising ecosystem, providing advanced technology solutions that enable publishers and media owners to maximize the value of their digital advertising inventory. The platform facilitates automated, real-time bidding processes that connect publishers with diverse demand sources including ad exchanges, demand-side platforms (DSPs), and premium ad networks. Through sophisticated algorithmic optimization and machi...

Freestar is a technology company specializing in advertising management and monetization solutions for digital publishers. The company provides a comprehensive suite of programmatic advertising tools that enable content creators, media companies, and website owners to maximize their advertising revenue through advanced header bidding solutions, yield optimization strategies, and sophisticated ad stack management. By leveraging real-time bidding capabilities and proprietary technology, Freesta...

Telaria was a leading technology company specializing in programmatic advertising solutions for premium video content publishers and broadcasters. The company operated a sophisticated supply-side platform (SSP) that enabled content owners to monetize their video inventory through automated, real-time bidding processes. Telaria's platform connected premium publishers with demand-side platforms, ad exchanges, and advertisers, facilitating efficient and transparent ad transactions across connect...

Amazon Publisher Services is a company that provides a suite of tools and services to help publishers manage and monetize their digital content. It offers a range of solutions for ad serving, header bidding, and audience management.

Mediavine is an AdTech platform that provides publishers with a comprehensive suite of advertising solutions, including programmatic ad management, data analytics, and monetization tools.

AdGear was a Canadian ad technology company that developed programmatic advertising solutions, including demand-side platforms (DSP), supply-side platforms (SSP), and ad servers. It provided tools for advertisers and publishers to manage and optimize their digital ad campaigns across various channels.

Google's mobile advertising platform that enables app developers to monetize their applications through in-app advertising and mediation.

Beachfront is a connected TV and video advertising platform providing SSP, ad serving, and programmatic solutions for streaming media companies. The company enables publishers to monetize CTV and OTT inventory while offering advertisers access to premium video inventory.

Monumetric is an ad management platform that helps content creators and website publishers monetize their traffic through display advertising and programmatic solutions.

Open-source header bidding solution that helps publishers maximize revenue through real-time bidding

Raptive is a creator-focused digital advertising platform formed from the merger of AdThrive and Mediavine, providing monetization solutions for content creators and publishers.

Redstone is a digital advertising technology company specializing in programmatic advertising solutions and supply-side platform (SSP) technology for publishers.

Sonobi is an independent advertising technology company that provides a sophisticated, data-driven platform for publishers and advertisers. Their platform focuses on improving the efficiency and effectiveness of programmatic advertising through advanced analytics, audience segmentation, and direct deal execution. They aim to connect buyers and sellers of digital advertising inventory more directly and transparently.

Yieldlove is a publisher monetization platform specializing in header bidding optimization and yield management for premium publishers. They provide managed services combining technology and expertise to maximize programmatic revenue through advanced optimization algorithms.