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Brief

PMX (Penske Media)

Digital Media & PublishingDivision· part of Penske Media Corporation

PMX delivers brand advertisers access to a portfolio of premium, brand-safe editorial environments across technology, food, sports, lifestyle, and luxury verticals, backed by the Concert ad marketplace and Forte first-party data platform for cookieless audience targeting.

Last updated Nov 3, 2026 by ATDb automated enrichment

Founded
2026
HQ
United States
Parent
Penske Media Corporation
Connections
2

AI-drafted from public sources4 sources cited

At a glance

1corporate family
Contextual AdvertisingSupply Side Platform (SSP)Programmatic Platform

About

A major multi-brand digital publisher with proprietary ad marketplace and first-party data capabilities, operating as a subsidiary of Penske Media Corporation

PMX is the Penske Media subsidiary formed in June 2026 to house its publishing brands, including The Verge, Eater, SB Nation, Popsugar, The Dodo, Punch, Thrillist, Robb Report and Sportico. It runs the Concert premium ad marketplace and the Forte first-party data platform, both acquired from Vox Media, and Ryan Pauley is its president. It is not Publicis Media Exchange, which is also called PMX.

Business model

Media Publisher / Ad Marketplace

Target market

Enterprise

What they offer

  • Concert

    A premium programmatic advertising marketplace connecting brand advertisers with high-quality inventory across PMX's portfolio of publishing brands, acquired from Vox Media.

  • Forte

    A first-party data platform enabling cookieless audience targeting and insights for advertisers, acquired from Vox Media.

  • The Verge

    Technology news and media brand covering consumer electronics, science, and culture.

  • Eater

    Food and dining media brand covering restaurants, chefs, and culinary culture.

  • SB Nation

    Sports media network covering professional and collegiate sports.

  • Popsugar

    Lifestyle and entertainment media brand targeting women.

  • The Dodo

    Animal and wildlife-focused digital media brand.

  • Thrillist

    Food, drink, travel, and entertainment media brand.

  • Robb Report

    Luxury lifestyle media brand covering high-end goods, travel, and culture.

  • Sportico

    Sports business media brand covering the business and finance of sports.

  • Punch

    Drinks and cocktail culture media brand.

Key features

Premium programmatic advertising via Concert marketplaceCookieless first-party audience targeting via Forte platformDiverse multi-vertical editorial portfolio spanning tech, food, sports, luxury, and lifestyleBrand-safe, premium publisher environments for advertisers

Use cases

Brand advertising across premium digital publisher environmentsCookieless audience targeting using first-party dataContextual advertising aligned to specific editorial verticalsProgrammatic direct and private marketplace deals for brand advertisers

Customer segments

Brand advertisersMedia agenciesProgrammatic buyersLuxury and lifestyle marketersSports and entertainment marketers

Tech & specs

Technology stack

Concert programmatic ad marketplaceForte first-party data platform

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Limited

Corporate history
  1. 2026 · Founded
Connection details

Explore further

3 views
On the AtlasSSPs & Ad ExchangesOn the Mapby country + regionOn the GraphNetwork around PMX (Penske Media)