P
PMX (Penske Media)
United States · Founded 2026
Sourced & current · updated Nov 3, 20261 of 3 facts verified
PMX is the Penske Media subsidiary formed in June 2026 to house its publishing brands, including The Verge, Eater, SB Nation, Popsugar, The Dodo, Punch, Thrillist, Robb Report and Sportico. It runs the Concert premium ad marketplace and the Forte first-party data platform, both acquired from Vox Media, and Ryan Pauley is its president. It is not Publicis Media Exchange, which is also called PMX.
Where they sit
Contextual AdvertisingSupply Side Platform (SSP)Programmatic Platform
A major multi-brand digital publisher with proprietary ad marketplace and first-party data capabilities, operating as a subsidiary of Penske Media Corporation
Ownership
Parent: Penske Media Corporation