AdGear

Mid-tier programmatic advertising platform provider focused on publishers and broadcasters before acquisition

AdGear was a Montreal-based advertising technology company that provided a comprehensive suite of programmatic advertising solutions including ad serving, supply-side platform (SSP), and demand-side platform (DSP) capabilities. Founded in 2006, the company built a reputation for offering flexible, white-label advertising technology that enabled publishers, broadcasters, and media companies to manage their digital advertising operations with greater control and transparency. In 2016, AdGear was acquired by Samsung Ads (then Samsung Advertising Platform) to enhance Samsung's advertising technology capabilities, particularly in the connected TV and cross-device advertising space. Following the acquisition, AdGear's technology was integrated into Samsung's broader advertising ecosystem, with the AdGear brand gradually being absorbed into Samsung Ads' unified platform. The acquisition allowed Samsung to leverage AdGear's programmatic expertise to build out its advanced TV advertising solutions. AdGear's legacy lives on through its contributions to Samsung Ads' technology stack, particularly in areas of programmatic ad serving and supply-side optimization. The platform that once served as an independent AdTech solution provider now forms part of Samsung's comprehensive advertising platform, which reaches millions of viewers across Samsung's smart TV ecosystem and other connected devices.