Kargo
Kargo connects top brands with premium publisher inventory through proprietary high-impact ad formats and data-driven targeting, delivering superior attention and brand outcomes across screens.
Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026
- Industry
- Premium Digital Advertising / Mobile Advertising
- Business Model
- Marketplace / Managed Service
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $50M
- Revenue Range
- $100M-$250M
- Stock Symbol
- Not Publicly Traded
- API Available
- Limited
Leading premium mobile and cross-screen ad marketplace known for high-impact creative formats and curated brand-safe publisher inventory
Kargo is a leading advertising technology company specializing in premium, high-impact ad formats across mobile, desktop, and connected TV environments. Founded in 2003 by Harry Kargman, the company has built a curated marketplace connecting major brands and agencies with exclusive inventory from top-tier publishers. Kargo is particularly known for its proprietary creative ad formats that go beyond standard display, offering immersive and attention-grabbing units designed to drive measurable brand outcomes. Kargo operates a closed, invite-only publisher network that emphasizes brand safety and premium content environments, differentiating itself from open exchanges. The company leverages first-party data, contextual targeting, and attention metrics to help advertisers reach engaged audiences at scale. Its technology stack includes advanced creative tools, audience intelligence, and cross-screen measurement capabilities that span mobile web, apps, desktop, and CTV. In the AdTech ecosystem, Kargo occupies a strong position as a premium programmatic and direct marketplace player, competing with companies like Teads, TripleLift, and Sharethrough in the high-impact and native advertising space. The company has expanded significantly through acquisitions, including its purchase of Rhombus in 2021 to bolster its CTV and video capabilities, and has grown its footprint internationally. Kargo is widely regarded as a trusted partner for Fortune 500 brands seeking quality over quantity in digital advertising.
Kargo Branded Content
High-impact branded content ad units designed for mobile and desktop environments that drive engagement and brand recall
Kargo CTV & Video
Connected TV and digital video advertising solutions offering premium inventory and advanced targeting, bolstered by the Rhombus acquisition
Kargo Audience Intelligence
First-party and contextual data tools that help advertisers identify and reach relevant audiences across Kargo's publisher network
Kargo Creative Studio
Proprietary creative tools enabling brands to build and deploy custom high-impact ad formats at scale
Kargo Marketplace
Curated, invite-only programmatic marketplace connecting premium publishers with top-tier brand advertisers
Kargo Attention Metrics
Measurement suite focused on attention-based KPIs to demonstrate true ad effectiveness beyond clicks and impressions