Undertone

Premium brand advertising platform focused on high-impact ad formats and viewability

Undertone is a digital advertising technology company that specializes in high-impact, brand-focused advertising solutions for premium publishers and major advertisers. The company has built a reputation for delivering innovative ad formats that prioritize viewability, brand safety, and creative excellence within the programmatic advertising ecosystem. Undertone's platform combines proprietary ad units with advanced targeting and optimization capabilities to help brands create memorable advertising experiences across desktop, mobile, and tablet devices. The company differentiates itself through its focus on synchronizing creative innovation with programmatic efficiency, offering advertisers unique formats that go beyond standard display advertising. Undertone serves as a bridge between premium publishers seeking to monetize their inventory effectively and advertisers looking for brand-safe, high-visibility placements. The company was acquired by Perion Network in 2015, which has allowed it to expand its capabilities and integrate with a broader suite of advertising technology solutions while maintaining its focus on premium, high-impact advertising.