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Brief
Teads

Teads

Video Advertisingteads.com

Teads connects advertisers to premium, brand-safe publisher environments through high-impact outstream and omnichannel video formats, delivering engaged audiences without relying on walled gardens.

Last updated Jun 25, 2026 by ATDb automated enrichment · Connections updated Jul 15, 2026

Founded
2011
HQ
Montpellier, Hérault, France
Connections
49

At a glance

Employees
1001-5000
Funding
$117M
Revenue
$500M-$1B
Stock
TEAD
19integrations5competitors3corporate family1partners1acquisitions

About

One of the largest premium video and omnichannel advertising platforms globally, with deep integrations across top-tier publisher inventory and a strong foothold in outstream and inread video formats.

Teads is a leading global media platform that specializes in omnichannel video advertising solutions, particularly known for pioneering outstream video ad formats. The company operates as a subsidiary of Altice Group, which acquired it in 2017 for approximately $307 million. Teads connects advertisers with premium publisher inventory across web, mobile, and connected TV environments, offering innovative video advertising formats that integrate seamlessly into editorial content without requiring pre-existing video content. The platform serves as a programmatic marketplace that enables brands and agencies to reach audiences at scale through high-quality publisher partnerships. Teads works with major global publishers and media companies, providing them with monetization solutions while offering advertisers access to brand-safe, viewable inventory. The company's technology focuses on delivering engaging video experiences that balance user experience with advertising effectiveness. Teads maintains a significant presence in the digital advertising ecosystem, operating across more than 50 countries and reaching over 1.9 billion unique users monthly. The company continues to innovate in areas such as contextual targeting, attention metrics, and sustainable advertising practices, positioning itself as a premium alternative to walled garden platforms while maintaining its distinct brand and operations under Altice ownership.

Business model

Marketplace

Target market

Enterprise

What they offer

  • inRead Video

    Teads' flagship outstream video ad unit that appears within editorial content on premium publisher pages, playing only when in view.

  • Teads Ad Manager

    Self-serve and managed programmatic platform for planning, buying, and optimizing campaigns across Teads' publisher network.

  • Teads Studio

    Creative optimization and adaptation tool that helps advertisers repurpose existing video and display assets for high-impact ad formats.

  • Contextual Targeting

    AI-powered contextual intelligence solution enabling cookieless audience targeting based on content signals across publisher environments.

  • Attention Measurement

    Proprietary attention metrics and measurement tools that go beyond viewability to quantify genuine user engagement with ads.

  • Omnichannel Delivery

    Cross-screen campaign delivery spanning desktop, mobile web, mobile app, and connected TV environments.

Key features

Outstream and inread video ad formatsPremium publisher-only inventory networkCookieless contextual targetingAttention-based measurement and optimizationCreative adaptation via Teads StudioProgrammatic and direct buying optionsBrand safety and viewability guaranteesGlobal scale across 50+ markets

Use cases

Brand awareness campaigns via premium video placementsCookieless audience targeting in a post-third-party-cookie environmentCreative repurposing of TV and social video assets for digitalPerformance-driven video campaigns with attention-based optimizationCross-screen reach across desktop, mobile, and CTVPublisher monetization of editorial content through outstream video

Customer segments

Global brand advertisersMedia agencies and agency trading desksPremium digital publishersPerformance marketersDirect-to-consumer brands

Tech & specs

Technology stack

Proprietary ad server and SSP/DSP stackAI/ML-based contextual analysis engineAttention measurement technologyReal-time bidding (RTB) infrastructureCreative rendering and adaptation engineFirst-party data and identity solutions

Security & compliance

GDPRCCPAIAB TCF 2.0Brand Safety (GARM aligned)TAG Certified Against Fraud

Deployment

Cloud

API

Yes

Corporate history
  1. 2011 · Founded
How it came together
  • 2019·MergedTeads
  • 2025·RebrandedTeads
Year unknown
  • · acquired
See the full lineage →
Connection details
View Teads’s full portfolio (3) See alternatives to Teads See integrations with Teads (19) See acquisitions by Teads (1)

Explore further

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