Teads

Leading open internet advertising platform known for pioneering outstream video, competing with walled gardens and major SSPs/DSPs for premium digital and CTV inventory

Teads is a global advertising technology company that emerged to challenge walled-garden dominance in digital advertising, with a mission to transform the open internet into a thriving ecosystem for advertisers, publishers, and audiences.¹ Its end-to-end platform delivers full-funnel, outcome-oriented advertising powered by creative technology and AI-driven optimization.² The company is particularly known for pioneering outstream video technology, creating video advertising opportunities within editorial content rather than competing for limited pre-roll inventory.³ On the data side, Teads processes 150 billion daily contextual signals for ad placement and has developed an Identity Graph combining first-party and contextual signals, including cookieless solutions, to maintain targeting accuracy across premium publishers.³ Agencies and advertisers can access its inventory either through Teads Ad Manager as a self-serve platform or via deal IDs on external DSPs, including The Trade Desk, DV360, and Amazon DSP.³ The company has been expanding into connected TV, with partnerships bringing CTV inventory to advertisers worldwide and eye-tracking attention measurement capabilities extended to that channel.⁴ Source 1: teads.com — About Teads: Our Story, Mission, Culture & Values Source 2: mmaglobal.com — Teads Source 3: grapeseedmedia.com — Teads Review Guide Source 4: teads.com — Press Releases