Altice USA

Fourth-largest cable operator in the United States with significant presence in advanced TV advertising

Altice USA is a major American cable television provider and telecommunications company that operates primarily under the Optimum and Suddenlink brands. The company provides broadband, pay television, telephone services, proprietary content, and advertising services to approximately 4.9 million residential and business customers across 21 states. In the AdTech ecosystem, Altice USA operates through its advertising division, Altice USA Advertising (formerly a4 Advertising), which leverages its extensive cable and broadband infrastructure to deliver targeted advertising solutions across linear TV, digital platforms, and advanced addressable advertising capabilities. The company's advertising business utilizes first-party data from its subscriber base to offer advertisers precise targeting and measurement capabilities across multiple screens and platforms. As one of the largest cable operators in the United States, Altice USA holds a significant position in the converging worlds of traditional television advertising and digital advertising technology. The company has invested heavily in advanced advertising technologies, including addressable TV advertising, programmatic capabilities, and data-driven audience targeting. Through its advertising division, Altice USA serves local, regional, and national advertisers, providing access to its substantial footprint in key markets including New York, Texas, and other strategic regions. The company competes with other major cable operators and telecommunications companies in the advertising space while also partnering with various AdTech platforms to enhance its advertising offerings.