Local Advertising

Facebook Local Awareness Ads was a unique ad format built by Facebook to make advertising for local businesses easier and more effective, later renamed Facebook Reach Ads in April 2017, and has since ceased to operate under its original name.

Google Local Services Ads (LSAs) is a paid advertising platform developed by Google specifically for local service providers, enabling businesses to advertise geographically targeted services directly to nearby customers.

Comcast Spotlight was Comcast Cable's advertising sales division, selling local and regional spot cable advertising on Comcast systems and, through market interconnects and representation deals, on other pay-TV operators' subscribers.

Cox Media Group (CMG) is an American media conglomerate principally owned by Apollo Global Management, with Cox Enterprises holding a 29% minority stake.

Effectv was Comcast Cable's advertising sales division, formed when Comcast Spotlight was renamed in November 2019.

Healthgrades is an online platform that helps consumers identify and select doctors, hospitals, and care providers by making healthcare information more transparent and accessible.

Lyft Media is an advertising business unit of Lyft that has been built out over more than a year into a serious revenue-generating operation.

Meituan's advertising platform offering merchants promotional and marketing solutions across China's leading e-commerce super-app for food delivery, hotel booking, and local services.

Naver is South Korea's largest web search engine and a global ICT brand with a portfolio that extends to video, digital comics, group social platforms, and co-founding the LINE messenger business.

Nextdoor is a neighborhood-based social network serving over 100 million verified users, offering local news, safety alerts, neighbor recommendations, listings, and events.

Nextdoor Ads is the advertising arm of Nextdoor, a hyperlocal neighborhood network serving 110 million verified neighbors across 350,000 neighborhoods, connecting people to trusted local news, safety alerts, recommendations, and community events.

Angi Ads is the advertising platform of Angi Inc. (formerly Angie's List), connecting home service professionals with homeowners through targeted digital advertising solutions.

Angi Inc. is a leading home services marketplace connecting homeowners with local service professionals, leveraging digital advertising and lead generation to monetize contractor-consumer connections.

Balihoo provides distributed marketing technology that enables multi-location brands and their local partners to execute coordinated digital marketing campaigns at scale.

BrandMuscle provides distributed marketing and local marketing automation software that enables brands and their channel partners to execute localized marketing campaigns at scale.

Craigslist is a centralized network of online communities featuring classified advertisements and forums on a variety of topics. It is one of the world's most visited websites, known for its simple interface and wide range of listings, from jobs and housing to items for sale and community events.

DoorDash is a leading on-demand food delivery platform that connects customers with local and national restaurants. The company's platform allows users to order food for delivery or pickup from a wide selection of restaurants in their local area.

Frequence is a local advertising platform designed for media companies and local broadcasters to sell and manage digital advertising. The platform combines CRM, proposal generation, campaign management, and multi-channel ad buying for local markets.

HomeAdvisor is a digital marketplace connecting homeowners with local home service professionals, using pay-per-lead advertising to monetize contractor connections.

360 Search Ads is the search advertising platform operated by Qihoo 360, one of China's leading internet security and search engine companies.

BrightLocal is a SaaS platform providing local SEO tools and reputation management solutions for agencies and businesses managing local search presence.

Hibu is a digital marketing solutions provider focused on helping small and medium-sized businesses with online advertising, website development, and local search marketing.

Multilocal is a programmatic advertising platform specializing in local and regional digital advertising across display, video, and CTV channels. It provides tools for agencies and brands to execute hyper-local campaigns at scale, combining audience data with geographic targeting. The platform is particularly strong in the UK and European local advertising market.

PatientPop was a practice growth platform for healthcare providers that combined marketing automation, patient engagement tools, and reputation management before merging with Tebra in 2021.

ReachLocal was a digital marketing platform that provided online advertising and marketing solutions to small and medium-sized businesses before being acquired by Gannett in 2016.

SOCi is a localized marketing platform that helps multi-location businesses manage their digital presence, local listings, social media, and reputation across all locations at scale.

Alignable is a social networking platform designed specifically for small business owners to connect, refer, and collaborate with other local businesses.

Recycler is a classified advertising platform that operates print and digital marketplaces for automotive, merchandise, and employment listings.

TripAdvisor is a leading online travel platform that provides advertising solutions for travel-related businesses, enabling them to reach and engage with potential customers.

Apple Maps is Apple's proprietary mapping and navigation platform, deeply integrated across Apple devices and increasingly relevant to location-based advertising and business discovery.

Charter Communications, Inc. is the second-largest cable operator in the United States, providing video, internet, voice, and mobile services under the Spectrum brand. Headquartered in Stamford, Connecticut. Co-owner (with Comcast and Cox) of the Ampersand multichannel ad-sales JV; its ad-sales arm Spectrum Reach is the operating subsidiary.

Gannett — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Google's web-based mapping service providing navigation, location search, real-time traffic data, and local business information with integrated advertising capabilities.

Gray Television is one of the largest U.S. broadcast television station groups, owning and operating local TV stations across the country with a growing focus on local advertising and streaming distribution.

Healthline FindCare is a healthcare provider directory and patient acquisition platform that connects consumers with healthcare providers through Healthline Media's health information network.

Know Company Inc. is an Edmonton, Canada umbrella company (founded 2016 by Vikram Seth) whose brands include adtech firm Knower Tech and LoKnow.

The largest owner of local TV stations in the United States.

Nextdoor's advertising platform connecting local businesses and national brands to hyper-local, verified neighborhood communities across the US and beyond.