Local Advertising

Facebook Local Awareness Ads was a hyper-local advertising format launched by Facebook in 2014, enabling small businesses to target users within a specific radius of their physical location.

Google's pay-per-lead advertising platform connecting local service businesses with nearby customers through verified 'Google Guaranteed' or 'Google Screened' badges.

Comcast's local cable advertising sales arm 2002-2018, rebranded to Effectv in 2019 along with AudienceXpress consolidation.

Cox Media is a subsidiary of Cox Enterprises operating as a diversified media company with television, radio, and digital advertising platforms across multiple U.S. markets.

Effectv, the television advertising sales division of Comcast, rebranded to Comcast Advertising's Media Solutions in April 2025, having connected advertisers with targeted TV audiences across cable and streaming platforms.

Healthgrades is a leading online platform connecting patients with healthcare providers through physician ratings, reviews, and appointment scheduling.

Lyft Media is the advertising division of Lyft, offering brands access to rideshare passengers through in-car tablets, app-based ads, and out-of-home vehicle wraps.

Meituan's advertising platform offering merchants promotional and marketing solutions across China's leading e-commerce super-app for food delivery, hotel booking, and local services.

Naver is a leading internet company in South Korea, providing a wide range of services including search, e-commerce, messaging, and content platforms. It is one of the largest tech companies in the country.

Nextdoor is a hyperlocal social networking platform that connects neighbors and local businesses, offering targeted advertising solutions based on geographic proximity.

Nextdoor Ads is the advertising platform of Nextdoor, enabling local businesses and national brands to reach hyperlocal neighborhood audiences through targeted advertising.

Angi Ads is the advertising platform of Angi Inc. (formerly Angie's List), connecting home service professionals with homeowners through targeted digital advertising solutions.

Angi Inc. is a leading home services marketplace connecting homeowners with local service professionals, leveraging digital advertising and lead generation to monetize contractor-consumer connections.

Balihoo provides distributed marketing technology that enables multi-location brands and their local partners to execute coordinated digital marketing campaigns at scale.

BrandMuscle provides distributed marketing and local marketing automation software that enables brands and their channel partners to execute localized marketing campaigns at scale.

Craigslist is a centralized network of online communities featuring classified advertisements and forums on a variety of topics. It is one of the world's most visited websites, known for its simple interface and wide range of listings, from jobs and housing to items for sale and community events.

DoorDash is a leading on-demand food delivery platform that connects customers with local and national restaurants. The company's platform allows users to order food for delivery or pickup from a wide selection of restaurants in their local area.

Frequence is a local advertising platform designed for media companies and local broadcasters to sell and manage digital advertising. The platform combines CRM, proposal generation, campaign management, and multi-channel ad buying for local markets.

HomeAdvisor is a digital marketplace connecting homeowners with local home service professionals, using pay-per-lead advertising to monetize contractor connections.

360 Search Ads is the search advertising platform operated by Qihoo 360, one of China's leading internet security and search engine companies.

BrightLocal is a SaaS platform providing local SEO tools and reputation management solutions for agencies and businesses managing local search presence.

Hibu is a digital marketing solutions provider focused on helping small and medium-sized businesses with online advertising, website development, and local search marketing.

Multilocal is a programmatic advertising platform specializing in local and regional digital advertising across display, video, and CTV channels. It provides tools for agencies and brands to execute hyper-local campaigns at scale, combining audience data with geographic targeting. The platform is particularly strong in the UK and European local advertising market.

PatientPop was a practice growth platform for healthcare providers that combined marketing automation, patient engagement tools, and reputation management before merging with Tebra in 2021.

ReachLocal was a digital marketing platform that provided online advertising and marketing solutions to small and medium-sized businesses before being acquired by Gannett in 2016.

SOCi is a localized marketing platform that helps multi-location businesses manage their digital presence, local listings, social media, and reputation across all locations at scale.

Spanish-language broadcast network owned by NBCUniversal Telemundo Enterprises since 2001 ($1.98B). Major World Cup 2026 + Olympics Spanish-language inventory.

Alignable is a social networking platform designed specifically for small business owners to connect, refer, and collaborate with other local businesses.

Recycler is a classified advertising platform that operates print and digital marketplaces for automotive, merchandise, and employment listings.

TripAdvisor is a leading online travel platform that provides advertising solutions for travel-related businesses, enabling them to reach and engage with potential customers.

Apple Maps is Apple's proprietary mapping and navigation platform, deeply integrated across Apple devices and increasingly relevant to location-based advertising and business discovery.

Charter Communications, Inc. is the second-largest cable operator in the United States, providing video, internet, voice, and mobile services under the Spectrum brand. Headquartered in Stamford, Connecticut. Co-owner (with Comcast and Cox) of the Ampersand multichannel ad-sales JV; its ad-sales arm Spectrum Reach is the operating subsidiary.

Gannett — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Google's web-based mapping service providing navigation, location search, real-time traffic data, and local business information with integrated advertising capabilities.

Gray Television is one of the largest U.S. broadcast television station groups, owning and operating local TV stations across the country with a growing focus on local advertising and streaming distribution.

Healthline FindCare is a healthcare provider directory and patient acquisition platform that connects consumers with healthcare providers through Healthline Media's health information network.

Know Company Inc. is an Edmonton, Canada umbrella company (founded 2016 by Vikram Seth) whose brands include adtech firm Knower Tech and LoKnow.

Nextdoor's advertising platform connecting local businesses and national brands to hyper-local, verified neighborhood communities across the US and beyond.

NTVB Media is a U.S.-based media company specializing in TV listings, entertainment content, and digital advertising solutions for broadcasters and publishers.