Frequence

Leading platform for local media companies and broadcasters in digital advertising sales and management

Frequence is a comprehensive local advertising technology platform designed specifically for media companies, broadcasters, and publishers. The platform integrates CRM functionality, proposal generation, campaign management, and multi-channel ad buying capabilities into a unified solution tailored for local and regional markets. By combining sales enablement tools with programmatic ad buying and campaign execution, Frequence helps traditional media companies compete in the digital advertising landscape. The platform addresses the unique challenges faced by local media companies in selling and managing digital advertising alongside traditional media inventory. Frequence's solution streamlines the entire workflow from prospect management through campaign delivery and reporting, enabling media sellers to offer sophisticated digital advertising products without requiring extensive technical expertise. The company has positioned itself as a bridge between traditional local media sales operations and modern programmatic advertising technology. Frequence serves as an operating system for local media companies, helping them monetize their audiences across multiple digital channels including display, video, social media, and search. The platform's focus on local markets and its purpose-built tools for media sellers differentiate it from broader advertising technology solutions that may not address the specific needs of regional broadcasters and publishers.