Google Local Services Ads

Leading local services advertising platform integrated with Google Search

Google Local Services Ads (LSA) is a performance-based advertising platform launched by Google that connects local service providers with customers actively searching for their services. Unlike traditional Google Ads, LSA operates on a pay-per-lead model where businesses only pay when customers contact them directly through the ad, such as via phone call or message. The platform features Google Screened or Google Guaranteed badges for verified businesses, providing trust signals to consumers. LSA serves a wide range of service categories including home services (plumbers, electricians, HVAC), professional services (lawyers, real estate agents), wellness services, and more. The platform integrates directly into Google Search results, appearing at the top of search pages with business photos, ratings, and direct contact options. Google vets participating businesses through background checks, license verification, and insurance requirements, differentiating it from traditional pay-per-click advertising. As part of Google's broader advertising ecosystem, Local Services Ads represents Google's strategic move into the local services marketplace, competing with platforms like Angi (formerly Angie's List), Thumbtack, and Yelp. The platform has expanded significantly since its launch, now covering hundreds of service categories across the United States, Canada, and select international markets.