HomeAdvisor

Was one of the largest U.S. home services lead-generation marketplaces before being consolidated into Angi Inc.

HomeAdvisor was a leading digital marketplace that connected homeowners with local home service professionals across hundreds of categories, from plumbing and electrical work to landscaping and remodeling. Founded in 1998 and launched publicly around 1999-2000, it operated a pay-per-lead advertising model in which contractors and service professionals paid for consumer referrals generated through the platform. HomeAdvisor grew to become one of the largest home services marketplaces in the United States, building an extensive network of screened and background-checked professionals and a large base of homeowners seeking project quotes. In 2017, IAC merged HomeAdvisor with Angie's List to form ANGI Homeservices Inc., creating a dominant force in the home services marketplace sector. The combined entity brought together HomeAdvisor's lead-generation strength with Angie's List's review-driven community model. HomeAdvisor continued to operate as a distinct consumer-facing brand within the ANGI Homeservices umbrella for several years following the merger. In March 2021, ANGI Homeservices rebranded itself as Angi Inc., and the HomeAdvisor professional-facing lead-generation product was folded into a new brand called Angi Leads. The consumer-facing HomeAdvisor brand was also consolidated under the Angi name. This effectively ended HomeAdvisor as a standalone brand, with its technology, contractor network, and marketplace infrastructure absorbed into the unified Angi platform. HomeAdvisor's legacy is its role in pioneering the pay-per-lead model for home services and helping establish the category of digital contractor marketplaces.