Angi Inc.

Market leader in U.S. home services digital marketplace and local contractor lead generation

Angi Inc. (formerly ANGI Homeservices) operates one of the largest digital marketplaces for home services in the United States, connecting homeowners with vetted local contractors and service professionals across hundreds of categories including plumbing, electrical, HVAC, landscaping, and remodeling. The platform aggregates consumer demand and monetizes it through a combination of lead generation fees charged to service professionals, subscription memberships, and advertising placements — making it a significant player in the local services advertising and performance marketing space. The company was formed through the 2017 merger of Angie's List and HomeAdvisor, both of which were pioneering platforms in the home services vertical. IAC/InterActiveCorp served as the controlling parent company, and the combined entity was rebranded as Angi Inc. in 2021. The platform operates multiple consumer-facing brands including Angi, HomeAdvisor, and Handy, giving it broad reach across different consumer acquisition channels and service categories. Within the AdTech and performance marketing ecosystem, Angi is notable for its pay-per-lead and subscription-based monetization model targeting small and medium-sized home service businesses. It competes directly with platforms like Thumbtack, Houzz, and TaskRabbit, while also facing indirect competition from Google Local Services Ads. Angi's scale — with millions of homeowner requests and hundreds of thousands of service professional members — gives it a significant data and network advantage in the local services advertising market.