Nextdoor Ads

Leading hyperlocal neighborhood advertising platform with unique verified address-based audience targeting

Nextdoor Ads is the advertising arm of Nextdoor, a hyperlocal neighborhood network serving 110 million verified neighbors across 350,000 neighborhoods, connecting people to trusted local news, safety alerts, recommendations, and community events.¹ Its self-serve campaign-management platform guides advertisers through a five-step process — selecting a goal, building an ad, choosing an audience, setting a budget, and publishing — designed to lower the barrier to entry for local and small-to-medium-sized business advertisers.² On the measurement and attribution side, Nextdoor offers a Conversion API (CAPI) that gives advertisers visibility into return on ad spend by tracking both online and offline conversions, functioning as a unified mechanism particularly useful when final conversions occur offline or with a significant delay.³ The platform supports video advertising, available to brands of all sizes through self-serve campaigns in Nextdoor Ads Manager, with ad copy of up to 800 characters featuring dynamic local substitution and videos up to three minutes long.³ Contextual targeting is a core capability, with advertisers able to leverage hundreds of categories — including custom groupings built from Nextdoor's own insights and an existing relationship with Oracle Advertising — to align messaging to relevant neighborhood conversations.³ Nextdoor reported $258 million in annual revenue in 2025, raised its full-year growth outlook to 10 percent, and announced a $100 million share repurchase program through June 2028.⁴ Source 1: nextdoor.com — About Nextdoor Source 2: adweek.com — Self-Service Platform Nextdoor Ads Moves Into the ... Source 3: martechcube.com — Nextdoor launches New Solutions to maximize ad performance Source 4: nextdoor.com — Press Releases