Foursquare

Leading independent location intelligence and data platform, widely regarded as the gold standard for POI data and foot traffic measurement in AdTech

Foursquare is a location intelligence company that has evolved from its origins as a consumer check-in app into one of the most powerful location data and analytics platforms in the AdTech ecosystem. The company operates a suite of products built on a proprietary dataset derived from billions of real-world visits, enabling businesses to understand consumer behavior, measure campaign effectiveness, and target audiences based on physical-world movement patterns. Its technology underpins location features in thousands of apps and services globally. Foursquare's core offerings span several categories: Foursquare Places (a comprehensive POI database), Foursquare Visits (foot traffic analytics), Foursquare Audience (location-based audience targeting), and Foursquare Attribution (measuring the offline impact of digital advertising). The company also provides developer APIs and SDKs that power location features in third-party applications. In 2021, Foursquare merged with Factual, a competing location data company, significantly expanding its data assets and enterprise capabilities. In the AdTech ecosystem, Foursquare occupies a unique position as an independent, privacy-focused location intelligence provider. It serves as a critical data layer for advertisers seeking to connect digital campaigns to real-world outcomes, and for brands, agencies, and platforms that need accurate place data and foot traffic insights. The company competes with players like Near, Placer.ai, and SafeGraph, but differentiates itself through the scale of its first-party data, its established developer ecosystem, and its end-to-end measurement capabilities.