Foursquare

Leading independent location intelligence and measurement platform, widely regarded as the gold standard for real-world consumer behavior data outside of Google and Apple ecosystems

Foursquare is an American geolocation technology company and data cloud platform, founded by Dennis Crowley and Naveen Selvadurai in 2009.¹ Having evolved from a consumer app into the leading geospatial platform, it now offers location intelligence solutions serving developers, marketers, and data scientists.^2,3 Its advertising-focused capabilities include omnichannel campaign attribution for analyzing performance and optimizing ad spend, audience creation based on real-world consumer behavior, and geofencing tools that enable marketers to reach consumers based on real-time movements.³ In September 2026, Foursquare was acquired by Infillion, which integrated Foursquare's real-world visitation data with Catalina's purchase intelligence to give advertisers a privacy-safe way to measure whether advertising drove store visits and real-world purchases.⁴ Source 1: wikipedia.org — Foursquare (company) Source 2: foursquare.com — Who We Are | Foursquare's Mission & Team Source 3: foursquare.com — Foursquare: Location Intelligence Platform Source 4: infillion.com — Infillion to Acquire Foursquare, Closing the Loop Between ...