Foursquare

Leading independent location data and intelligence platform serving the advertising and marketing technology sectors

Foursquare is a location technology and data intelligence company that evolved from its origins as a social check-in app into a leading B2B location data platform. The company provides location-based analytics, attribution, and audience targeting solutions powered by one of the world's largest databases of places and foot traffic patterns. Foursquare's technology platform serves advertisers, marketers, developers, and enterprises seeking to understand consumer movement patterns and real-world behavior. In the AdTech ecosystem, Foursquare plays a critical role as a location data provider and measurement partner. Its solutions enable advertisers to target audiences based on visitation patterns, measure foot traffic attribution for ad campaigns, and gain competitive intelligence through location analytics. The company merged with Factual in 2020 to strengthen its data capabilities and serves thousands of enterprise clients across retail, advertising, finance, and urban planning sectors. Foursquare's first-party location data, derived from its consumer apps and SDK integrations, positions it as a premium alternative to third-party data sources in an increasingly privacy-conscious advertising landscape.