Neustar provides authoritative identity resolution and data connectivity solutions that enable organizations to connect customer data across channels, improve marketing effectiveness, and mitigate fraud and security risks through trusted, privacy-compliant data infrastructure.
Last updated Feb 8, 2026
- Industry
- Identity Resolution & Data Services
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Funding
- $2.9B
- Revenue Range
- $500M-$1B
- Stock Symbol
- NYSE:TRA
- Parent Company
- TransUnion
- API Available
- Yes
Market Position
Leading provider of identity resolution and data connectivity solutions for marketing and risk management
Overview
Neustar is a global information services and technology company that operates as a subsidiary of TransUnion. The company provides authoritative identity resolution, data analytics, and marketing solutions that help organizations connect online and offline customer data for better targeting, measurement, and fraud prevention. Neustar's core capabilities include identity resolution through its Fabrick platform, marketing analytics, risk and fraud detection, and communications services including registry and DNS services. In the AdTech ecosystem, Neustar plays a significant role as a data infrastructure provider, offering identity resolution and data connectivity solutions that enable advertisers and marketers to understand customer journeys across devices and channels. The company's acquisition by TransUnion in 2021 strengthened its position by combining Neustar's marketing and identity capabilities with TransUnion's consumer credit and information services, creating a comprehensive data and analytics powerhouse serving marketing, risk, and communications sectors.
Products & Features
Fabrick
Identity resolution platform that connects customer data across online and offline touchpoints for unified customer view
OneID
Persistent identity solution for connecting customer interactions across devices and channels
Marketing Analytics
Attribution and measurement solutions for understanding marketing performance and customer journeys
Unified Analytics
Cross-channel analytics platform for measuring marketing effectiveness and ROI
Risk Solutions
Fraud detection and prevention tools for digital transactions and account security
Registry Services
Domain registry and DNS infrastructure services for communications and internet infrastructure
Key Features
Cross-device identity resolutionOffline to online data matchingPrivacy-compliant identity graphReal-time fraud detectionMarketing attribution and measurementAudience segmentation and targetingDNS and registry infrastructureData connectivity and integration
Use Cases
Cross-channel marketing attributionCustomer identity resolution across devicesAudience targeting and segmentationMarketing mix modeling and optimizationFraud prevention and account securityCustomer data platform integrationOmnichannel customer journey analysisPrivacy-compliant data connectivity
Customer Segments
Enterprise brands and retailersAdvertising agenciesMedia companies and publishersFinancial services institutionsTelecommunications companiesHealthcare organizationsAutomotive manufacturersTravel and hospitality companies