Datalogix was acquired by Oracle Marketing Cloud (Jan 2014) and merged into Oracle Data Cloud (Jan 2014), then ceased operations on January 1, 2024

Datalogix

Offline Purchase Data

Offline Purchase Data / Audience Data (predecessor to Oracle Data Cloud) · part of Oracle

Parent: OracleConnections: 14

Last updated Jul 13, 2026 by the ATDb Editorial Team · Connections updated Jul 20, 2026

At a glance

Offline consumer purchase data platform acquired by Oracle in December 2014 for $1.2B. Datalogix was a leader in linking digital advertising to offline retail purchases. Became the foundation of Oracle Data Cloud (audience data). Brand retired post-acquisition; all functionality discontinued when Oracle exited advertising in 2024.

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Data Management Platform

No overview details available yet.

Corporate history

2014Acquired by Oracle Marketing Cloud
2014Merged into Oracle Data Cloud
2024Shut down

Connection details

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