Data Management Platform

Comcast's residential cable, internet, voice, and home-security business unit. Operates under the Xfinity consumer brand. Houses xFi advertising technology and consumer data assets feeding NBCU/Effectv.

Google's free tag management system that allows marketers to deploy and manage tracking tags and marketing pixels on websites and mobile apps without modifying code.

News Corp is a global media and information services conglomerate with significant AdTech assets, including the Dow Jones media portfolio, News IQ advertising platform, and premium digital publishing properties reaching hundreds of millions of consumers.

Oracle Advertising was Oracle's adtech division offering data-driven advertising solutions, shut down by September 2024 after an 85% revenue decline driven by privacy regulation and the collapse of third-party data infrastructure.

Productsup is a leading provider of product-to-consumer (P2C) software that enables brands, retailers, and digital marketplaces to optimize their product content and distribution across all digital channels.

Sell-side platform letting publishers and data providers activate first-party data via deal IDs across programmatic channels. Launched 2022.

Time Warner was a global media and entertainment conglomerate that was acquired by AT&T in 2018 and rebranded as WarnerMedia, retiring the Time Warner brand after decades of industry dominance.

WPP Media is WPP's newly unified global media services arm, formed from the merger of GroupM agencies to deliver integrated media planning, buying, and data-driven advertising solutions at scale.

Zeotap is a leading Customer Intelligence Platform (CIP) that helps brands unify, enrich, and activate first-party customer data while maintaining strict privacy compliance.

A leading data and identity management company that provides customer intelligence, data connectivity, and marketing solutions for enterprise brands.

Amazon's clean room solution that enables advertisers to analyze aggregated campaign and audience insights across Amazon and external data sources using privacy-safe analytics.

Privacy-first data collaboration product family (encompasses devtodev + oolo integrations).

Captify is a leading search intelligence platform operating at the intersection of data analytics and advertising technology, specializing in transforming real-time search behavior from across the open web into actionable audience insights. The company's proprietary technology processes billions of search events daily from millions of domains, capturing consumer intent signals that extend far beyond traditional search engines like Google or Bing. This unique data collection methodology enable...

Claritas is a leading data-driven marketing and audience intelligence company, offering consumer segmentation, identity resolution, and targeting solutions to help brands reach the right audiences.

B2B data enrichment platform that provides real-time company and contact intelligence to help sales, marketing, and RevOps teams identify and convert high-value prospects — now part of HubSpot.

Network operating from 2013 (post-Aegis acquisition) to 2020 when rebranded to Dentsu International. Comprised Carat, iProspect, Vizeum, Isobar, 360i, McGarrybowen, and other agencies.

Disney's proprietary first-party data platform spanning 110M+ US households, fueling its data clean room. Match rates 60-80% typical, 92%+ for OMG / Dentsu integrations via Merkury. Launched 2021; expanded globally (LATAM, EMEA) starting June 2024 ahead of ad-supported Disney+ international rollout. Powers DRAX, Magic Words, and Disney Campaign Manager targeting. Interoperates with AWS + Google Cloud (Jan 2024 expansion) + Snowflake.

Dynata is a global leader in first-party data, providing data, insights, and technology solutions for market research, advertising, and analytics. They connect brands and agencies with millions of consumers and business professionals worldwide to gather opinions and behaviors, enabling better decision-making.

Adara is a global travel data platform that transforms loyalty program data into actionable insights for brands. It leverages billions of data points from travel and hospitality companies to help marketers understand, reach, and engage high-value customers.

Adbrain was a cross-device identity resolution platform that helped advertisers track and target users across multiple devices before being acquired by Oracle in 2016.

Social bookmarking and sharing widget company acquired by Oracle in January 2016 for $200M. Pre-acquisition, AddThis was on millions of websites and provided social-share buttons + audience data. Used by Oracle to enrich Data Cloud audience profiles. Shuttered by Oracle around 2018-2020 as third-party tracking declined; fully retired by 2024 advertising-business shutdown.

Amobee was a leading omnichannel advertising platform that rebranded to Tremor International's Nexxen in 2023, having previously served as Singtel's global digital marketing technology arm.

BlueConic is a customer data platform that helps marketers and data teams create personalized experiences across touchpoints and measure the impact.

Census is a leading Reverse ETL platform that syncs customer data from data warehouses to operational tools like CRMs, marketing automation, and support platforms. It empowers business teams to activate their data for personalized customer experiences without needing engineering resources.

Choreograph is WPP's data company — formed April 2021 from the merger of Wunderman Thompson Data + GroupM MPlatform. Provides audience data, identity, and analytics infrastructure across all WPP agencies. Now part of WPP Media (post-2025 GroupM rebrand).

Claravine is a marketing data governance platform that helps organizations standardize, control, and connect their marketing data from the point of creation. It ensures data quality and consistency across various marketing and advertising channels, enabling more accurate analytics, better activation, and improved compliance.

AudienceProject is a European data management and audience measurement company providing cookieless targeting and insights solutions. The platform combines survey-based data collection with contextual signals to enable audience targeting and campaign measurement without third-party cookies.

Audigent is a data activation, curation, and identity solutions platform that helps publishers and advertisers maximize the value of their first-party data.

Avo is a product analytics governance platform founded in 2018 that helps companies ensure data quality and consistency across their digital products. The company provides a collaborative workspace where product managers, engineers, and data analysts can plan, implement, and verify product analytics tracking. Avo's platform acts as a single source of truth for tracking plans, preventing bad data from entering analytics systems through code generation, type-safe analytics wrappers, and real-ti...

Complementics is a data-driven marketing solutions provider, specializing in audience segmentation, activation, and measurement. They empower businesses to optimize campaign performance and reach ideal customers across various digital channels.

Cxense was a data management and personalization platform that provided content intelligence and programmatic advertising solutions for digital publishers and marketers.

Datameer is a SaaS-based data transformation and analytics platform designed for Snowflake, enabling business users to prepare and analyze data without extensive coding.

DataTag Manager is a marketing technology company that provides lightweight tag management solutions specifically designed for mid-market organizations. The platform enables digital marketers and marketing operations teams to independently deploy, manage, and optimize marketing tags, tracking pixels, and analytics scripts without requiring extensive technical expertise or continuous developer support. By simplifying the traditionally complex tag implementation process, DataTag Manager helps o...

Datawiza provides a no-code, cloud-native access proxy that helps enterprises modernize their legacy applications for SSO, MFA, and access management. It simplifies the migration of on-premise applications to the cloud by integrating with modern identity providers like Okta, Azure AD, and Auth0.

Equifax is a global data, analytics, and technology company best known as one of the three major consumer credit bureaus, increasingly leveraging its vast data assets for identity resolution, audience targeting, and marketing analytics in AdTech.

Adobe's enterprise data management platform (DMP) that unifies audience data from multiple sources to enable targeted advertising and personalized customer experiences.

Alation is a data catalog and data intelligence platform that helps organizations find, understand, and govern data.

Datanyze is a B2B sales intelligence and lead generation platform that provides technographic data and contact information to help sales and marketing teams identify and reach their ideal prospects.

Dun & Bradstreet is a global leader in business data and analytics, providing the D-U-N-S Number system and data-driven solutions that power B2B identity, risk assessment, and audience targeting across the AdTech ecosystem.

Privitar is a data privacy software company that helps organizations protect sensitive data and enable its safe use. They provide a platform for data provisioning, de-identification, and access control to help enterprises unlock the value of their data while maintaining privacy and compliance.

Talend is a cloud data integration and data integrity platform that helps organizations connect, transform, and govern data across hybrid and multi-cloud environments.

1WorldSync is a global product content syndication network that enables brands and retailers to share and synchronize product information across the supply chain.

Open-source REST Iceberg catalog. Originated at Snowflake; donated to Apache Software Foundation August 2024. v1.0 incubating July 2025. Direct competitor to Databricks Unity Catalog.

Ataccama is a global software company offering a unified platform for data management and governance. Its AI-powered solution integrates data quality, master data management, data governance, and data catalog capabilities, enabling organizations to achieve trusted data and make informed business decisions.

Baidu Mobile Ads is China's dominant mobile advertising platform, leveraging Baidu's search engine and AI capabilities to connect advertisers with hundreds of millions of mobile users across its ecosystem.

Japan's leading data collaboration platform and privacy-safe identity consortium, enabling advertisers and publishers to activate first-party data in a cookieless environment.

Databricks's umbrella platform brand (replaces older 'Lakehouse Platform' framing).

New Postgres-based OLTP layer built on Neon + Mooncake foundations. Closes the OLTP gap in Databricks's lakehouse story.

LLM/foundation-model training and serving stack. Productized layer post-MosaicML acquisition.