Adara
B · Infrastructure & DataLeverages real-time travel intent data and predictive analytics to help travel companies optimize marketing campaigns and increase booking conversions
Last updated Nov 28, 2025
- Business Model
- B2B SaaS
- Target Market
- Enterprise
- Employee Count
- 350
- Funding
- $60.5M
- Revenue Range
- $10M-$50M
- Stock Symbol
- Not Publicly Traded
- Parent Company
- Not Applicable
- API Available
Market Position
Specialist
Overview
Adara is a global travel data platform that transforms loyalty program data into actionable insights for brands. It leverages billions of data points from travel and hospitality companies to help marketers understand, reach, and engage high-value customers.
Use Cases
Travel audience targetingPredictive analytics for travel behaviorCustomer journey mappingReal-time personalizationTravel intent data monetization
Customer Segments
AirlinesHotel chainsTravel agenciesDestination marketing organizationsTravel advertisersMarketing agencies