Adara
Attribution & Analyticsadara.com
Leverages real-time travel intent data and predictive analytics to help travel companies optimize marketing campaigns and increase booking conversions
Last updated Jun 23, 2026 by the ATDb Editorial Team
At a glance
- Employees
- 350
- Funding
- $60.5M
- Revenue
- $10M-$50M
- Stock
- Not Publicly Traded
1competitors
About
Specialist
Adara is a global travel data platform that transforms loyalty program data into actionable insights for brands. It leverages billions of data points from travel and hospitality companies to help marketers understand, reach, and engage high-value customers.
Business model
B2B SaaS
Target market
Enterprise
What they offer
Use cases
Travel audience targetingPredictive analytics for travel behaviorCustomer journey mappingReal-time personalizationTravel intent data monetization
Customer segments
AirlinesHotel chainsTravel agenciesDestination marketing organizationsTravel advertisersMarketing agencies
Tech & specs
Technology stack
AWSPythonApache KafkaPostgreSQL
Deployment
CloudSaaS
API
Corporate history
- 2009 · Founded
Connection details